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000-M98 IBM Unica NetInsight Technical Sales(R) Mastery Test v1

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000-M98 exam Dumps Source : IBM Unica NetInsight Technical Sales(R) Mastery Test v1

Test Code : 000-M98
Test name : IBM Unica NetInsight Technical Sales(R) Mastery Test v1
Vendor name : IBM
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IBM IBM Unica NetInsight Technical

CSO Squire On How IBM's Unica And Coremetrics wholesome together, recent Digital data alternate | killexams.com real Questions and Pass4sure dumps

IBM CoremetricsJohn Squire is Chief approach Officer of Coremetrics, an IBM enterprise. He mentioned his business's recent commercial enterprise analytics product and digital statistics trade as well as advertising challenges with records today.click on beneath or scroll down for more:

AdExchanger.com: are you able to discuss how Unica and Coremetrics are coming collectively on your recent analytics solution?

JS: IBM acquired Coremetrics in July of 2010 and then Unica in August 2010  each corporations had a web analytics retort in its respective portfolios.

It was the primary product for Coremetrics and it turned into a key component of a bigger multi‑channel crusade commerce for Unica.

inside a pair of month after the acquisition of Unica, i used to subsist result in suffuse of the net analytics portfolio for complete of IBM and requested to believe in reason how they might integrate these two market‑leading technologies.

I don't deliver that lightly because it's been relatively neatly chronicled within the analyst community that the Unica product is market main as is the Coremetrics one, and a further retort out there, the Adobe [Omniture] know-how, has been recognized as having leading performance. And, they complete were on discrete vectors.

are you able to talk a Little bit about that differentiation?

The enjoyable issue about the Unica know-how - the manufacturer identify for it's NetInsight - is its means to deliver offline or multi‑channel statistics into a totally advert hoc, open facts warehouse from which that you may build superior kinds of analytics - and it’s integrated into the Unica crusade product.

Coremetrics is regular for ease of utilize and natively built functions that sprint on the equal exact information throughout complete consumers. They felt dote it is the artery you scale.

In November 2010, they made the determination that they will believe one separate web analytics software for on-demand solutions or cloud options and we'll believe it out by means of July 2011.  And, in July they announced it. Now, complete of their valued clientele are on one platform and believe the capabilities to design utilize of complete those purposes they developed.

Is there a meet with [IBM predictive analytics software] SPSS here?

There are two issues that become exciting around SPSS. a huge variety of their IBM consumers utilize SPSS to Do issues when it comes to predicting and modeling records.

where SPSS receives unique for their latest customers is the records constructions internal of IBM Coremetrics which are ordinary throughout complete of the valued clientele.

As they circulate forward, a shopper can say, "i exploit SPSS. i know what the information constitution is. Now i will start to utilize that web facts to model things."

The 2d piece is that, now, the IBM Coremetrics group can rise to build discrete records constructions that instantly feed SPSS fashions. it's a two‑way highway because loads of customers believe designed tremendously‑configured fashions and that they just necessity measure records sets that they could always import number on.

what is the Digital statistics alternate that IBM’s Coremetrics has announced? It sounds a bit just dote the records change mannequin popularized by BlueKai and eXelate in terms of third‑party statistics.

it subsist no longer. The intuition why they name it this is they canvassed their consumers and talked to them about quite a lot of different ways to complicated what we're doing for them.

All of them got here to the point the set this is a hub of their digital data that they own, and that they wish to opt for which partners they are going to syndicate or deal their suggestions.

also, shoppers wish to more advantageous deal their facts to their interior techniques -this is probably some of the larger areas that they now believe heard from their shoppers is that faculty to exchange or integrate information from their internet device into complete of their inside datamarts as a artery to drive different activities in their company.

I understand there is going to subsist questions around no matter if we're replacing huge, anonymous records or if or not it's advertiser‑simplest records. As I've always referred to, they drop very heavily on the advertiser or the publisher aspect, when it comes to helping them control their personal counsel that they own, and making determinations on where that records should still stream to. We're not mingling third‑party data items together.

What does the Digital statistics alternate and commerce analytics address for the marketer? Why should still they care?

They tackle two discrete needs of a marketer. For the digital statistics alternate, it eliminates the marketer's necessity to consider about how they Do digital asset integration, and the artery they procure client suffer assistance –first, to design utilize of for evaluation, however the most essential piece is the artery to utilize that suggestions to ascertain the optimal partner, network, or expertise this is going to allow them to reach their goal viewers. So I believe it takes away that measure concern around, "How Do I Do complete of these technical integrations?" - the “inserting the pipes together.” And receives them into, "adequate. What are the commerce objectives? How Do I clear up for attaining the correct consumer on the privilege time, with the privilege message?"

I consider this is the correct stage message for marketers for a digital data change.

On enterprise analytics, [the key benefit] is the potential to peer in real-time throughout complete your houses and spot how your enterprise is performing in the compund as well as via any advert hoc hierarchy that you simply want to see. a brief example on that so you can consider this –for a shopper it is in the fitness and sweetness house, they may believe 10 diverse brands that they control, but these span 20 different international locations.

they're attempting to stand in reason how their commerce is performing across complete those nations, and the artery each company is performing in my view in every country -and seeing complete that in precise time.

In that feel, on a writer's facet you may believe loads of discrete publishing sites and likewise you're trying to believe in mind: are the guests tolerable throughout complete those websites or are they distinctive company?

these days, it is a difficult roll up and that i don't behold lots of people doing it in real-time. we've made it so it's one, separate tag and every Little thing else is finished within the database.

Is the agency role here to design utilize of these tools on behalf of the marketer? Any thoughts?

The agency is going to subsist looking at commercial enterprise analytics as a spot where they will want to procure a log in from their discontinue clients.

here is going to provide corporations the potential to believe a “cockpit” of tips and additionally configure the tips in pretty much any format they desire.

yet another artery businesses will locate this attractive is that it may possibly design the exact metrics and reviews that they want, and then post that because the gold classic across complete the other websites.

So now, the entire company analytics folks could believe the exact very file. The KPIs will complete roll up and appear to subsist exactly the same. that you can Do enhanced examine and distinction. I feel it truly is a gigantic win for the agency.

at last, the exports are standardized. companies can believe advanced steps of reporting and analytics and ways by which they want to roll it up into a number of diverse dashboards. as a result of they are complete constructing their own dashboards, they may subsist complete constructing their own analytics practice. this could pump it out within the actual equal format across complete residences that they travail with.

So I believe you are going to peer some in reality moving makes utilize of of this going ahead and the greater superior companies are going to glimpse this doubtlessly as a competitive weapon to walk into an IBM customer and say, "We already subsist alert of the information constitution. They believe already got their own set of ways through which they control courses. they will plug this in in a day to a pair of days and it'll sprint throughout every property you have. they can reveal you ways their information apply can beat every other agency statistics apply.”

with the aid of John Ebbert


Google’s Urchin Is Closing – Why & What To Do subsequent | killexams.com real Questions and Pass4sure dumps

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This week marks the conclusion of an epoch for Google Analytics, possibly additionally for the total internet analytics market location. Google announced that Urchin software will no long subsist sold by artery of the business. Urchin is the utility company that changed into originally obtained by Google and sooner or later became transformed into Google Analytics, the most used analytics device available in the market. alterations Between Google Analytics & Urchin?

beneath is an inventory of the leading adjustments between the equipment:

statistics assortment: while Google Analytics makes utilize of a JavaScript to bring together records, Urchin software analyzed log information, which enabled tracking a number of issues now not feasible with JavaScript tags, similar to: records reprocessing, search engine crawler undertaking, failed requests to server and entertaining IP monitoring.

information Storage: Urchin had the information of protecting the data interior the company. youngsters, Google Analytics additionally gives an choose out of sharing the records even between Google products (be taught greater about it in this web page).

maintenance: Urchin required greater technical upkeep as the device was hosted in-house. for instance, if servers believe been brought, eliminated or modified Urchin may still likewise subsist configured to conform to these changes. As Google Analytics is in the code of the web page and triggered by the customer, it requires very rare protection (only when it involves including performance to the code).

Why Is Google Retiring Urchin?

since Google Analytics turned into launched in 2005, the commerce has grew to become it into its flag product. Google has kept Urchin and developed it slowly for the intuition that then, but the titanic majority of aspects were delivered most efficient to Analytics, together with Adwords, Adsense, WebmasterTools and other vital integrations and lines.

I find two main causes for this shift:

First, the product isn't the seat of attention of the business: as they saw remaining 12 months, Google has been closing a few initiatives and items as they accept as telling with “improved focal point is crucial if we’re to design the most of the dazzling opportunities ahead” (quote from link above). Urchin become by no means a Googley product, it is complicated to result in favor and extremely technical in its nature.

second, Google Analytics is a fountain of gold. As Google Analytics records is saved on Google’s servers, it is more moving to Google to shove it. even though I agree with the information is secure and neatly managed, it is a precious useful resource for Google.

options To Urchin

Log file analysis tools had been disappearing from the market in the ultimate few years, most probably because the JavaScript outfit are easier to implement. This became more stylish because the web analytics group has branded itself as a advertising and marketing occupation, elevating the necessity to believe basic tools that enable the conclusion-person (marketer) to design changes, instead of IT authorities.

Wikipedia offers an inventory of internet analytics software, which comprises both log file and JavaScript tagging equipment. while they behold a few open source tools the usage of log information, just one of the leading players nonetheless utilize it: IBM Unica NetInsight.

Closing strategies

In an interview with Paul Muret, CEO & Co-founder of Urchin and at the instant Director of Engineering at Google, when asked to share what was the one thing that he believes they did right, he noted: “our value changed into to democratize the net feeling, attempting to design something involved in fact effortless to design utilize of.”

The Urchin crew did simply that (with the uphold of Google), they became a spot market privilege into a mainstream necessity.

under is a brief video with Brett Crosby, Urchin co-founder, the set he talks concerning the Urchin acquisition.

Opinions expressed in this article are these of the guest creator and never always marketing Land. group of workers authors are listed privilege here.

Get probably the most vital digital advertising and marketing information day to day.

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IBM to acquire Unica for $480 million | killexams.com real Questions and Pass4sure dumps

Armonk, N.Y.—IBM Corp. continues to shove into the advertising automation and consulting arena, asserting today it will acquire marketing administration application company Unica Corp. for $480 million.

Unica, based mostly in Waltham, Mass., presents such marketing solutions as NetInsight web analytics, the Unica eight commercial enterprise advertising suite and companionable Media Analytics. It has has more than 1,500 shoppers, including financial institution of Montreal, greatest buy, Cisco systems, Citrix systems and Dow Jones & Co.

IBM's acquisition of Unica follows its purchase in June of advertising optimization commerce Coremetrics Inc. for an undisclosed sum, and its might likewise acquisition of b-to-b e-commerce commerce Sterling Commerce from AT&T.

remaining fall, IBM purchased predictive analytics enterprise SPSS Inc. for $1.2 billion, buying within the process utility that helps companies resolve and forecast marketing and product traits.

Unica's 500 personnel can subsist built-in into IBM's software solutions group, with its utility solutions offered by means of IBM's company Analytics and Optimization Consulting corporation, constructed from some 5,000 consultants and analysts.

The deal is expected to shut within the fourth quarter.


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Part 2 of "RESTful Web Services: A Quick-Start How-To Guide" explores foundational issues in coding RESTful operations, including Basic Authentication and Exception handling. Along the artery I'll share with you multiple real-world coding tips and workarounds.

IntroductionAs a teenager, one of my favorite TV shows was "The Wild Wild West." The show's description goes dote this, "... a 60 minute western action series on CBS that was dote no other. Special Agents James West and Artemus Gordon were spies for President Ulysses S. award shortly after the civil war. In every other way, they could subsist easily confused with James Bond of the 20th century. They had a "high-tech" (for its day) railroad car stocked with a compliment of advanced weapons. James West especially seemed to woo every shapely woman he encountered. The agents' typical mission involved saving the United States from some catastrophe or from being taken over by some evil genius." Just in case you're curious or are a fan dote me, here's a link to the first Part of a complete episode on YouTube.

What Do RESTful services believe to Do with the Wild Wild West? In my mind, lots. First, there's the "wildness" part. As even a brief comparison between service provider APIs will present you, complete RESTful services are not created equal. Each service provider, while loosely conforming to the situation representation paradigm, creates requests and responses in formats that suit their individual styles and predilections. The onus for implementing the client side of the service falls on the developer. Then there's the inventive side of things. Just dote special agent Artemus Gordon, a RESTful client developer needs gadgets, inventiveness, and a perennial awareness that she's dealing with an informal (enemy) specification. Plus, on the PowerBuilder side, there's no direct uphold for integrating with DataWindow technology (yet), so you'll believe to invent ways to procure data into and out of a display. There's likewise a necessity to protect your app against outside issues by wrapping calls in appropriate try catch blocks to handle feasible HTTP exceptions in order to hold your app responsive and stable.

In my opinion, without a formal schema and metadata description support, configuring RESTful situation service clients will remain an art. I believe to admit that I stumbled many times during experiments while writing this article. I tried calling services whose communication format didn't quite match the generally expected format. One service provider expected parameters to subsist passed and results returned in line-separated text values in the message carcass instead of formatting data as XML or JSON. After quite a bit of poking and debugging it became evident PowerBuilder will only generate and interpret message carcass content formatted as JSON and XML. There is no artery to translate from any other format. complete the low-level details are handled internally and there is no artery to procure inside the message to change the format. Another service provider showed their API in terms of JSON data sets, but after hours of experimentation and a Little serve from engineering, they discovered that the service needed multipart/form-data with the JSON sent as a profile parameter. This is not a supported format. So e caveat emptor, design sure the service provider has a ‘traditional' profile of RESTful API. Luckily, I believe most of the ‘big boys' with widely used APIs do.

Oh, Those Project Objects!Before getting into details, a few words about RESTful project objects and generated code. RESTful project objects are designed to subsist dote separate shot Derringer pistols; fire one shot, then you believe to reload. Each project kick is capable of generating one proxy kick for one method, period. That means if you are interacting with multiple web methods (GET, POST, result and DELETE) you're going to believe multiple proxy objects. In addition, each operation, depending on its type, can believe up to two referenced .NET value objects, one for the request and one for the response. One nice thing I noticed is that if multiple services depend on the very parameter sets, you can reuse referenced value objects instead of generating supernumerary carbon copies. figure 1 shows how you'd configure the project painter to reference an already-generated assembly. Each reference kick is placed in its own assembly inside an identically named namespace. Unfortunately it seems dote you can't believe multiple value objects in a separate assembly or namespace. figure 2 shows how reference kick assemblies materialize in the Solution Explorer. figure 3 shows you the wizard view when choosing an existing value kick assembly.

Figure 1: Reusing an already referenced assembly

Figure 2: Referenced kick in Solution Explorer

Figure 3: Wizard View: Choosing and existing assembly

Here are a series of tips that I discovered while building my application:

Tip 1: The project kick owns its generated proxy object. That means that any modifications you design to it will subsist lost if you regenerate the proxy. Because I needed to design modifications to the generated code, I adapted the strategy of using project kick generation as a starting point only. Once the proxy objects were generated to my liking, I deleted the project kick to avoid accidentally nuking my code.

Tip 2: If you believe several services that utilize an identical request kick or recrudesce the very result structure, you can reuse your value kick definitions. Generate once, utilize many. Just pick them on the wizard or in the project object.

Tip 3: The only door into a recent project kick is in via the Wizard. This is unlike Classic where there were two doorways into a recent project (Wizard or barren project painter page).

Tip 4: Here are a pair of well-organized XML sample data parsing features: First, if an XML component in the sample dataset has attributes, the credit values are returned as Part of the generated value object. figure 4 shows a sample response dataset containing attributes; figure 5 present the corresponding generated value object. Second, as you can behold from figure 6 that nested XML structures becomes separate objects within the generated assembly.

Figure 4: Sample DataSet with Atributes

Figure 5: Value kick generated from sample dataset

Figure 6: Nested XML object

With these project kick details behind us they can now slide on to two vital runtime housekeeping needs: recrudesce status checking and exception handling.

Checking recrudesce StatusSome services argue their outcome by returning data in a specific and constant format. Other services argue their outcome by returning an HTTP status code instead of an XML or JSON embedded status message. still other services recrudesce status conditions wrapped in specially formatted XML or JSON structures. If you necessity to check a HTTP recrudesce status code outcome you'll necessity to procure the status code from the Response object. Here's how: The response kick is returned to the proxy in the profile of a PBWebHttp.WebMessage object. This kick has a StatusCode property of kind MessageStatus that holds the response outcome. You can test StatusCode against enumerated values of the WebResponseStatusCode class and arm accordingly. figure 7 shows a partial list of MessageStatus codes and their corresponding meaning. For a complete listing of HTTP 1.1 code behold http://www.w3.org/Protocols/HTTP/HTRESP.html. Listing 1 shows an example of testing a proxy mode call status code.

PBWebHttp.WebMessage msg   //generated codePBWebHttp.MessageStatus l_msg_status     //my custom additionTrymsg = m_service.GetMessage()//an exception was not thrown - check the status of the outcomel_msg_status= msg.Statusif l_msg_status.StatusCode = PBWebHttp.WebResponseStatusCode.OK! thenMessageBox('Success! ','call returned OK')end if.....

Listing 1: Testing Result Staus Code

Figure 7: MessageStatus codes

Exception HandlingWizard-generated proxy code does not contain any exception handling logic. Any exceptions that occur are thrown up to the caller for processing. Unhandled, these exceptions become system errors. In the web world, Response status codes in the 400 range argue client errors; those in the 500 range signal server errors. In WCF 400 and 500 codes raise exceptions.

Best coding practices mandate robust exception handling. Depending on the flush of detail you necessity to report on, you can handle exceptions either at the proxy mode caller flush or within the proxy mode call itself.

RESTful service methods, predicated on HTTP, usually fling a System.Net.WebException.  Although the common System.Exception forefather property Message contains a description of what went wrong, it's more useful to directly test the value of the returned status code.  Luckily the WebException contains a reference to the returned Response kick which holds the status code.  Listing 2 shows an example of testing the status code when a call fails.

catch (System.Net.WebException webex)System.Net.HttpWebResponse l_respl_resp = webex.Response                //Get the response objectif l_resp.StatusCode = System.Net.HttpStatusCode.Unauthorized! then         //check its status codeMessageBox('Your Credentials Are Invalid', 'Uid=' + uid + '~r~nPwd=' + pwd )return Resultend if

Listing 2: Testing the status code

Now that you are alert of housekeeping issues, let's grasp a glimpse at security concerns.

Basic AuthenticationWCF supports various forms of authentication ranging from notathing up to Digital Certificates. When using Basic Authentication you set your credentials in the user ID and password in request header fields. If HTTP is used, the credentials are encrypted within in a plain text header (however, freely available programs such as Fidder can decrypt SSL). If HTTPS is used, then SSL encryption is applied to complete transferred packets. The client/server negotiation algorithm is: (1) Client makes a request; (2) Server responds with a 401 unauthorized response; (3) Client responds with a request including a login header containing a user id and password; (4) The client automatically includes the header in complete requests for the duration of the exchange. figure 8 present the conversation as revealed by Fiddler. For a more circumstantial discussion behold http://www.4guysfromrolla.com/articles/031204-1.aspx

Figure 8: HTTP Authorization Conversation

From the PB WCF perspective, your programming job is to set up the credentials for the exchange. The low-level runtime exchange process is handled internally by the infrastructure. A minor challenge is that from the PowerBuilder coding perspective you're navigating into partially uncharted waters. There is no PowerBuilder documentation on the members of the Sybase.PowerBuilder.WCF.Runtime assembly. However, armed with a basic understanding of WCF and a few minutes to examine the members of the referenced assembly I imagine that you will subsist able to figure out what to do. Here's the basic algorithm:

  • In the constructor of your proxy class, instantiate a WebClientCredential kick and set your credentials and authentication kind into it. figure 9 shows the WebClientCredential class and its members (it's just a value object).a.  Set a value for the AuthenticationMode using a value from the AuthenticationMode enumeration. In their case they set the value to Basic!b. Provide your user ID and password.
  • Assign your WebClientCredential kick to your WebConnection object. The WebConnection is already instantiated and has the identifier name restConnectionObject. figure 9 shows this kick with the vital property.
  • Call your service as usual. subsist sure to involve exception handling code that tests for the 401 HTTP error.
  • Figure 9: WebClientCredential class

    Listing 3 shows a sample RESTful service configured to utilize Basic authentication.

    //  vvvvv----Project Generated Code----vvvvm_service = create PBWebHttp.RestService("http://phprestsql.sourceforge.net/tutorial/user?firstname={p_first}&surname={p_last}&email={p_email}&company_uid={p_id}", PBWebHttp.WebMessageFormat.Xml!, PBWebHttp.WebMessageFormat.Xml!)

    restConnectionObject = create PBWebHttp.WebConnectionrestConnectionObject.Endpoint = http://phprestsql.sourceforge.net/tutorial/user?firstname={p_first}&surname={p_last}&email={p_email}&company_uid={p_id}

    restConnectionObject.RequestMessageFormat = PBWebHttp.WebMessageFormat.Xml!restConnectionObject.ResponseMessageFormat = PBWebHttp.WebMessageFormat.Xml!

    //  vvvvv----Custom Authentication Code----vvvvPBWebHttp.WebClientCredential lsCredential             //configure credentialslsCredential = create PBWebHttp.WebClientCredentiallsCredential.AccessAuthentication = PBWebHttp.AuthenticationMode.Basic!lsCredential.Password='demo'lsCredential.Username='p126371rw'restConnectionObject.ClientCredential = lsCredential  //add credentials to connection

    Listing 3

    Secure Socket Layer CommunicationSpecifying and handling encrypted communication over a SSL transport is pretty transparent to the application developer. As you can behold in figure 10, complete you necessity to Do is specify the HTTPS protocol in the Project Painter Service URL. The handshake and encryption are handled by the underlying infrastructure as shown in figure 11.

    Figure 10: Setting up SSL communication

    Figure 11: SSL Handshake

    ConclusionIn addition to calling service methods, the PowerBuilder client-side developer is answerable for configuring authentication and authorization properties prior to making service calls as well writing code to handle server-side errors responses. With a bit of forethought this code can subsist written in a reusable manner to travail in conjunction with project painter-generated proxy classes. With the addition of RESTful web service client-side infrastructure, PowerBuilder .NET clients can now cherish the very service-oriented interoperability as other .NET languages.

    Long Live PowerBuilder!



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