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HP0-277 OpenVMS Version 7.x to 8.2 Migration

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HP0-277 exam Dumps Source : OpenVMS Version 7.x to 8.2 Migration

Test Code : HP0-277
Test cognomen : OpenVMS Version 7.x to 8.2 Migration
Vendor cognomen : HP
real questions : 62 real Questions

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HP OpenVMS Version 7.x to

VMS application, Inc. Launches modern edition of OpenVMS working equipment worldwide | killexams.com real Questions and Pass4sure dumps

BOLTON, Mass.--(enterprise WIRE)--VMS application, Inc. (VSI) these days introduced the worldwide availability of VSI OpenVMS version 8.4-1H1 (Bolton unlock) operating gadget (OS) for HP Integrity servers based on Intel® Itanium® 9500 collection processor. The Bolton liberate is the primary by using VSI under an settlement signed with HP in 2014. the modern OS is likewise suitable with HP Integrity servers running the Intel® Itanium® 9300 sequence processor. VSI intends to at last extend guide for HP Integrity servers according to All prior versions of the Intel® Itanium® platform. VSI additionally reconfirmed plans to present OpenVMS on x86-based mostly servers through 2018.

OpenVMS is the platform of choice for purchasers within the mission faultfinding market as a result of its unmatched protection, balance, and legendary uptime efficiency.

A crew of US-primarily based OpenVMS builders, many harking again to the core DEC/Compaq/HP teams answerable for OpenVMS’ prior accolades for technical excellence, accomplished the evaluate and testing of the gadget. VSI’s modern unencumber of OpenVMS got inordinate marks when container confirmed through consumers in industries equivalent to protection, banking and financial functions, manufacturing, global retail operations, and gaming.

“In under twelve months, they haven't simplest assembled a robust crew of OpenVMS developers and consumer guide personnel however they now possess likewise developed a roadmap with an aggressive schedule that contains capitalize for modern platforms, points and applied sciences,” referred to Duane P. Harris, CEO of VMS application. “we are enthusiastic about their plans to continue enhancing this marquee operating gadget and meeting the needs of a loyal customer basis that has relied on OpenVMS to faithfully rush their mission vital purposes over the remaining 30 years.”

The settlement between VSI and HP makes it practicable for consumers to proceed to purchase OpenVMS licenses and guide via HP’s international earnings and assist networks. consumers likewise possess the pliability of procuring licenses and capitalize without delay from VSI. In both case, consumers who currently dangle qualifying HP OpenVMS licenses should buy the Bolton liberate for a 50% alternate-in discount. VSI works in proximate collaboration with HP to develop sure that shoppers of the modern VSI application receive the equal inordinate even of guide that consumers possess expected from HP during the past, despite whether valued clientele purchase from HP or VSI.

Digital equipment enterprise (DEC) launched the primary liberate of OpenVMS in 1977, beneath the identify “VMS.” The platform received legendary enchantment for its catastrophe tolerance, up to 100% uptime, reasonable of ownership, and stellar security. “The operating equipment has a extremely loyal installed basis of valued clientele [who] panoply no signals of desperate to give it up,” pronounced one user in an InformationWeek article.

Michael Lamont, Chief know-how Officer at way software in Framingham, MA, a premier agency of communications application options for mission-important environments, referred to that procedure’ shoppers, together with large executive organizations, Fortune 500 groups, and most well-known universities, want a extremely stout operating equipment, and that OpenVMS units the typical for reliability. “When it’s set to work, OpenVMS is the working device of alternative.”

system application became some of the first companions VMS utility Inc. included within the beta leer at various facet of OpenVMS V8.4-1H1. “We desired to construct and fully verify their utility on properly of it, and the manner was as simple as may be. They possess been very pleasantly shocked,” he noted. “It took us about 45 minutes to help a device from birth to finish, without any hiccups. We’re very enthusiastic that VSI has stepped ahead to recall over the platform,” he persisted. “there's a renewed experience of enthusiasm for this outstanding working gadget.”

“Mission well-known valued clientele physiognomy ever-increasing demands for safety, stability and uptime efficiency for their crucial purposes,” talked about Randy Meyer, vp and typical supervisor, Mission faultfinding solutions, HP Servers. “With the VSI OpenVMS Bolton unencumber and its extended construction roadmap, shoppers could possess much more flexibility to opt for the OpenVMS platform that's birthright for their enterprise.”

About VMS application

VMS utility, Inc. develops, sells and helps ingenious and superior releases of OpenVMS, the most secure working equipment in the world. The business’s core motivation is to champion and enable customers to rush their mission essential applications at the legendary uptime levels OpenVMS is accepted for, at optimum performance levels, these days and into the long run. VMS application Inc. is headquartered in Bolton, MA. For greater assistance, fade to http://www.vmssoftware.com.


HP kills off OpenVMS | killexams.com real Questions and Pass4sure dumps

HP has announced the finish of capitalize for a variety of flavours of OpenVMS.

OpenVMS began lifestyles in 1977 as VAX/VMS on DEC VAX minicomputers. Later it become ported to DEC's hastily Alpha RISC chips.  HP ported the utility to the Itanium, however the tech titan has determined it might’t be bothered moving the code to the newest generation of IA64 chips. observe in the street is that HP is pulling the plug on future pile of that chip anyway.

HP has introduced that carrier aid for Alpha and Itanium OpenVMS pre-edition eight.4 will conclusion in 2015 and champion for Alpha will are animated on to 2016 and Itanium OpenVMS v8.four except 2020. VAX-eleven/VMS become jocund generic company OS within the late Seventies. VAX/VMS ran minicomputers from petite to mainframe-sized as well as personal workstations.


2020 Alpina B7 xDrive Coming With 600 HP And $141,700 Tag | killexams.com real Questions and Pass4sure dumps

consumers out there for a extra dynamic version of BMW’s updated 7-collection sedan will soon be capable of power the modern Alpina B7 xDrive, scheduled to head on sale in Q3 of this yr, priced from $141,seven-hundred in the U.S.

If efficiency is your leading challenge, know that the four.four-liter twin rapid V8 engine within the 2020 B7 can deliver 600 HP and 590 lb-feet (800 Nm) of torque, allowing you to deserve from zero to 60 mph (ninety six km/h) in precisely 3.5 seconds, before maxing out at 205 mph (330 km).

in comparison to the outgoing B7, the brand modern one is quicker to 60 mph by means of 0.1 seconds and sooner ordinary by 11 mph (18 km/h). The German tuner likewise up-to-date the 8-pace automated transmission’s application, while the custom chrome steel activities exhaust system reduces each lower back power and weight.

different technical mods consist of a revised brake device with four-piston fastened calipers paired to 15.55 x 1.forty two inch discs up entrance, and larger 15.67 x 1.10 inch discs on the rear, Michelin efficiency tires, 20-inch Alpina classic wheels (optional 21″ ones attainable), and a re-calibrated efficiency oriented xDrive all-wheel force system, said to enhance agility, mainly beneath lateral acceleration.

Sharp and stylish

the exterior of the 2020 Alpina B7 has been fitted with a modern front bumper with purposeful air intakes, free-floating Alpina lettering and horizontal personality strains, custom rear spoiler, quad elliptical tailpipes and exclusive paint finishes akin to Alpina Blue metallic and eco-friendly steel.

inner, patrons will determine Nappa leather-based, multi-purposeful console seats, a leather-based instrument panel, ceramic inserts and gentle-shut doorways as normal. in the meantime, features just like the full-colour head-up monitor, rear view digital camera and the latest BMW iDrive 7 device are additionally accessible. still, the tuner did advert personal touches comparable to hand-entire surfaces boasting splendid Lavalina leather, blue and green stitching on the sports steerage wheel, custom inscriptions and individual creation plaque, a modern Alpina design for the color digital instrument reveal, concomitant Piano lacquer or classic Myrtle luxurious timber indoors trim, door sills with blue illumination and enhanced acoustic console – laminated glass with an extended thickness of 0.2 inches used on the windscreen, aspect windows and rear window.

consumers can additionally determine on the non-compulsory Rear government Lounge Seating with paw Command and Rear-seat amusement, although it’s the prevalent gadget listing that impresses most: Dynamic Damper maneuver and two-axle air suspension, energetic consolation pressure with road Preview, smooth-shut computerized doors and console keyless entry, panoramic sunroof, vigour rear sunshades, entrance ventilated and heated multi-contour seats with massage function, heated entrance seat armrests, heated steerage wheel, heated rear seats, Harman/Kardon girdle sound device, adaptive complete LED lights with automatic inordinate beam, wireless charging, gesture handle, Wi-Fi hotspot, Apple CarPlay with 1-yr trial and lots greater.

Then there are All of the non-compulsory extras, just like the in the past-outlined Nappa leather-based and how it’s now available in Mocha and Cognac colour choices, Nappa to complete Merino leather-based help in six colour mixtures, the purchasable indoors Design kit (timber seize handles, Rear Seat Belt cowl in timber trim, Rear middle armrest with wood trim, luxurious Rear floor Mats and Alcantara Headliner in Coordinated Upholstery colour), luxurious Rear Seating package (rear ventilated seats, rear consolation seats, heated steerage wheel with front & rear Heated seats and armrests, rear massaging seats and 7 inch paw Command pill), and the Rear executive Lounge Seating programs, which contains electric Reclining Seat and Footrest, govt Lounge Rear Console and Rear-seat entertainment skilled.

As for in my persuasion purchasable options, they encompass the panoramic Sky Lounge LED roof, BMW Laserlight, Bowers & Wilkins Diamond encompass Sound gadget, Rear-seat amusement expert, evening Vison with Pedestrian Detection and 21-inch Alpina traditional wheels.

ultimate however now not least are the common safety aid systems, which encompass the extended traffic jam helper for limited entry highways, dynamic Blindspot Detection, Frontal jar Warning with city jar Mitigation, Lane Departure Warning, hasten circumscribe assistance, and Rear-pass-site visitors Alert and jar education – All a piece of the lively using helper knowledgeable bundle. meanwhile, regular Parking helper Plus faculty having lively Park Distance manage, a encompass View 3D digicam gadget and a lower back-up Assistant, at your disposal.


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OpenVMS Version 7.x to 8.2 Migration

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April 2018 Web Server Survey | killexams.com real questions and Pass4sure dumps

In the April 2018 survey they received responses from 1,783,239,123 sites across 214,513,048 unique domain names and 7,387,066 web-facing computers. This reflects a gain of 12.8 million sites and 53,500 computers, but a loss of 261,000 domains.

Microsoft dominated this month's hostname growth, with 25.1 million additional hostnames bringing its leading market share up by 1.15 percentage points to 36.9%. Meanwhile, Apache lost 8.2 million sites and nginx lost 5.7 million.

Microsoft fared less well in most other metrics, however. Despite its large augment in hostnames, Microsoft's domain import fell by 1.4 million, and it likewise suffered a loss of 5,360 web-facing computers and 51,300 dynamic sites. Nonetheless, its presence within the top million sites grew by 517 sites.

nginx may possess lost 5.7 million hostnames, but it showed the strongest growth in some of the most well-known metrics. This included a gain of 46,700 web-facing computers, 3.8 million domains, and an additional 4,280 sites in the top million. The noticeable uptick in nginx-powered domains this month has increased its market share of domains by 1.81 percentage points to 22.5%, leaving it only 3.5 points behind Microsoft. nginx has demonstrated fairly consistent domain growth since this metric was introduced in 2009, and if these trends continue, it could feasibly recall second plot from Microsoft within a year.

Apache suffered losses in every metric this month, including a loss of 3.0 million domains and 1.1 million dynamic sites, along with 2,840 sites within the top million. Nonetheless, it maintains a snug lead in every metric except hostnames, where its 25.6% market share is 11.4 points behind Microsoft's.

Some of the highest-traffic sites using Apache today involve advice website www.bbc.com; financial sites like www.xe.com and www.paypal.com; the Steam online gaming store at store.steampowered.com and its community forum at steamcommunity.com; and sites used by ad networks, like ads.pubmatic.com and c.betrad.com.

Apache Tomcat – the hidden backend

More than 450 million websites are currently using the Apache HTTP server, but this is not the only web server product offered by the Apache Software Foundation. The Apache Tomcat project provides an open source implementation of Java Servlet and JSP technologies, but its deployment is hard to quantify.

Tomcat is often used as a backend application server, with the Apache Tomcat Connectors project connecting it to other web-facing servers like Apache and Microsoft IIS. In many of these cases, Tomcat cannot be detected passively, although it may be practicable to confirm its expend during a web application security test – for example, by tricking the application into returning a Java stack trace.

Tomcat likewise includes its own autochthonous HTTP connector that allows it to be used as a standalone HTTP server, and these servers can be passively identified from their "Apache Tomcat" server headers. However, this is not a commonly used configuration: Only 10,300 websites exhibited the Apache Tomcat server header this month, and only 35 of these sites were ranked within the top million.

Several different versions of Apache Tomcat are available, depending which version of Java needs to be supported. Surprisingly, most Tomcat servers that are exposed directly to the internet are running Apache Tomcat 4.1.x, which has not been supported for several years. Actively maintained versions involve 9.x, 8.5.x, 8.0.x and 7.x, although champion for 8.0.x will finish on 30 June 2018. The most recent versions of Apache Tomcat are 8.5.30 and 9.0.7, which were both released on 7 April.

Other modern releases

The mainline offshoot of nginx has seen three modern releases since last month's survey. nginx 1.13.10 was released on 20 March 2018, and added a few modern features including the ngx_http_grpc_module module, which allows requests to be passed to a gRPC server. nginx 1.13.11 was subsequently released on 3 April, followed by nginx 1.13.12 on 10 April. These releases involve a few bug fixes and an improved proxy protocol feature.

nginx likewise announced the release of njs 0.2.0 on 3 April. njs implements a subset of the JavaScript language, allowing location and variable handlers to be used in nginx's ngx_http_js_module and ngx_stream_js_module modules.

OpenLiteSpeed 1.4.31 (stable) and 1.5.0 RC3 were released on 11 April 2018. This open source server cannot be distinguished from the commercially available LiteSpeed Web Server, as both products expend the same "LiteSpeed" server header. More than 12.5 million sites exhibit this header, across 13,600 web-facing computers.

Tengine 1.4.2

Nearly 28 million websites are using Taobao's nginx-based Tengine web server, but 74% are noiseless running a version that was released several years ago, despite later releases including not just modern features, but likewise security fixes. The most extensive user of Tengine 1.4.2 – which was released in November 2012 – is the Chinese cloud computing infrastructure service provider Aiyun Network.

Uptake of modern Tengine releases is generally behind across the internet. The latest version, Tengine 2.2.2, was released on 26 January 2018, but only 262 sites are currently using it. Most of these sites are hosted by Internet Vision in Lithuania, while handfuls of other early adopters are hosted on low-cost cloud hosting platforms provided by Aliyun, DigitalOcean and Linode.

The needy uptake of newer releases could be partly caused by their lack of visibility on the Tengine website at tengine.taobao.org. The latest version that can be downloaded from the advice section on the homepage is the 2.2.0 development version that was released in December 2016, followed by the 2.1.2 stable version from December 2015. Download links for the much-newer 2.2.1 and 2.2.2 releases can only be institute on a sunder download page.

cloudflare-nginx noiseless lingers

Cloudflare's migration to its modern cloudflare server header is not yet over, with more than 10,000 websites noiseless using the obsolete cloudflare-nginx header. These account for less than 0.07% of All Cloudflare sites in the survey, so the migration is very proximate to completion.

Cloudflare recently increased the size of its European network to 41 cities, expanding its global network to 151 cities across 74 countries. Its highest data centre is 2.6 km above sea even in the city of Bogotá, Columbia.

Developer March 2018 Percent April 2018 Percent Change Microsoft 633,719,941 35.80% 658,800,756 36.94% 1.15 Apache 464,340,535 26.23% 456,169,336 25.58% -0.65 nginx 409,124,174 23.11% 403,381,961 22.62% -0.49 Google 21,802,670 1.23% 22,460,562 1.26% 0.03 Developer March 2018 Percent April 2018 Percent Change Apache 76,398,184 43.03% 75,298,051 42.41% -0.62 nginx 37,321,104 21.02% 37,478,429 21.11% 0.09 Google 13,684,777 7.71% 14,159,867 7.97% 0.27 Microsoft 11,986,413 6.75% 11,935,138 6.72% -0.03

For more information notice dynamic Sites

Developer March 2018 Percent April 2018 Percent Change Apache 366,272 36.63% 363,431 36.34% -0.28 nginx 237,588 23.76% 241,869 24.19% 0.43 Microsoft 93,016 9.30% 93,533 9.35% 0.05 LiteSpeed 14,465 1.45% 14,676 1.47% 0.02 Developer March 2018 Percent April 2018 Percent Change Apache 3,018,056 41.15% 3,018,020 40.86% -0.30 nginx 1,798,113 24.52% 1,844,837 24.97% 0.46 Microsoft 1,536,371 20.95% 1,531,014 20.73% -0.22 Developer March 2018 Percent April 2018 Percent Change Apache 80,745,341 37.60% 77,731,493 36.24% -1.36 Microsoft 57,136,501 26.60% 55,746,915 25.99% -0.62 nginx 44,450,473 20.70% 48,269,102 22.50% 1.81 Google 1,878,467 0.87% 1,901,783 0.89% 0.01

Citrix Receiver for Mac and OS X Yosemite | killexams.com real questions and Pass4sure dumps

Now that OS X Yosemite has been released to the wild, you may notice the Citrix Receiver has issues after adding a modern account and/or launching apps from the client interface.  In this blog post I am going to fade over the issue and fix for the issue.

You will receive the following mistake when authenticating after setting a modern account in the Citrix Receiver or launching the application from the client interface.

The issue happens with Citrix Receiver for Mac version 11.8.2 after upgrading to OS X Yosemite.  Applications will launch fine from the Citrix Receiver for Web.  The issue appears to be an authentication issue.

To learn more and to read the entire article at its source, please mention to the following page, Citrix Receiver for Mac and OS X Yosemite- Jarian Gibson 

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Google Search quality Rater Guidelines Updated: profitable Purpose, Creator Reputation & More | killexams.com real questions and Pass4sure dumps

It has been a year since they last saw Google’s Search quality Rater Guidelines updated, but they released a brand modern version over the weekend.  Here is what has changed, with commentary about why it is well-known for site owners and tips they can recall away from it to incorporate into their own sites.

Once again, Google’s quality raters cannot impact your site directly in how it ranks in the search results.  But Google does expend these ratings to ensure the best search results are being delivered with the highest quality sites ranking best.

The first changes are evident within the table of contents.  The section on “Website Reputation” has been renamed “Reputation of the Website or Creator of the Main Content.”  The subsection has been changed from merely “Reputation Research” to “Research on the Reputation of the Website or Creator of the Main Content.”

The Low quality section has been expanded, as was the Lowest quality section, with additional subsections added,  including reputation of the creator of the content.

One of the Big changes is that not only are raters looking at the reputation of just the website, raters are tasked with investigating the reputation  of the content creator – such as the author of the article or landing page being rated.  This will consequence a greater accent on sites needing to possess author information and author bios on their articles, especially for those sites that consequence not expend bylines on their content when it isn’t clear on the site itself who authors the articles.

Google has likewise added the concept of “beneficial purpose” to the quality Rater Guidelines, where raters are not just asked to rate the quality of the content, but likewise account whether the page has a profitable purpose or expend to being on the site.  What would a visitor to the site gain?

There is likewise a modern accent on titles again, specifically targeting clickbait titles where the title is sensationalized tabloid style, yet fails to deliver up to the expectations when someone clicks through.

Lastly, a pretty significant change to the coverage of Your Money, Your Life sites.

There were likewise modern grammatical errors corrected, which I won’t note as they consequence not change the context of what each section or sentence says.  They likewise changed usage from “vendor” to “employer/company.”

Remember, quality raters cannot impact your site directly.  So you don’t possess to worry that a competitor is a rater and will rate your site lowest.  Google uses the raters to evaluate algos instead.  They will thrust out an algo test and expend raters to evaluate how well – or not – their search results are performing based on the quality of sites that are ranking higher in the search results.

Now, let’s dive in with All the changes, or head to the bottom for my final thoughts on these changes.

Purpose of a Webpage Beneficial Purpose

The original comments about “beneficial purpose” were added under some commentary for examples in the previous version of the quality rater guidelines.  But Google has expanded on this to involve it in their “Purpose of a Webpage” section, as well as to add it throughout the guidelines when referring to lofty quality pages and websites as well as low quality ones.

Most pages are created to be helpful for users, thus having a profitable purpose.

Google previously listed the main purposes of a page, with examples such as “to share information about a topic” and “to entertain.”  This list was preceded with a heading “Common helpful page purposes involve (but are not limited to):”  Now, it has been changed to “Common helpful or profitable page purposes involve (but are not limited to):”

They request raters to account what the profitable purpose of a page is throughout the guidelines, and if there is no profitable purpose, that the page should receive a lowest rating.  It likewise uses this for raters to account whether non-traditional pages possess any profitable value too.

They appear to expend the term often with the term “helpful”, leading to that quality raters shouldn’t just account if the page could be helpful to someone, but if it is a profitable page to possess on a site or in the search results.

Purpose of Video Pages

For some reason in the many examples, Google has decided to change the purpose of a page for a few of the examples.  And the change is kind of curious, and if it means Google is changing how they view the focus of a video landing page, or if SEOs shouldn’t read too much into the change.

Formerly, it listed the purpose of a video page as “To allow users to watch a video.”  But now, Google has changed it – in All examples – to “To share a cute video of a cat.”

Why?  Is Google considering the evolving value of a video landing page that it is pivoting slightly from merely watching a video to likewise sharing a video?

From a user perspective, most people fade to a video landing page to watch a video.  But perhaps from a site owner perspective, many are not wanting just the watch, but likewise optimizing to those shares as well.

From the sample they show, you can definitely advise that the site is angling for shares, in the pass the page is presented.

However, they later likewise mention to a video page that the purpose is to share a video, but it is a YouTube page that isn’t as “in your face” about the sharing.

Purpose of Blog Post Pages

Similarly, they changed the purpose of blog post pages to “to share music used on a TV show” as the purpose of a page from “the purpose is to panoply a blog post.”  Again, this could just be to match the sample to be more specific.

Examples

Google has removed one of the examples from this page, the sample relating to Christopher Columbus.  They kept the second sample but reformatted it into a paragraph instead of in the table.

Your Money Your Life Safety

Google has once again updated what they account to be Your Money, Your Life pages with this latest update.  And safety is the modern addition to the list.

Formerly:

Some types of pages could potentially impact the future happiness, health, or financial stability of users. They convene such pages “Your Money or Your Life” pages, or YMYL.

Now (emphasis mine):

Some types of pages could potentially impact the future happiness, health, financial stability, or safety of users. They call such pages “Your Money or Your Life” pages, or YMYL.

Google doesn’t fade specifically into what the addition of safety means, but their guidelines possess had examples of things that could be included in this.

Reputation Research on the Creator of Main Content

First, Google has changed the section merely called “Reputation Research” to “Research on the Reputation of the Website or Creator of the Main Content.”

Google is placing a brand modern accent on the creator or author of the main content of the page, whereas before the accent was entirely on the website reputation.  So what could this be targeting?  I suspect they want quality raters to not simply account the site in question that an article is institute on, but the author as well.  There are well known authors published on lesser known sites and vice versa.

It could likewise be considering advice persuasion articles, where a well known advice site publishes an OpEd pice by someone whose reputation might not be as noteworthy as the site publishing it.  Some sites like to court controversy for page views, and doing it with someone with a needy reputation who will ignite a firestorm can labor well.   But should that particular piece of content stand on the merits of the site solitary when the author is questionable?

And sometimes a site has plenty of content but nothing in the pass of a content creator, such as a name, convivial media link or bio.  Before, raters were judging on the reputation of the site alone, but now with the creator’s reputation up for analysis, many sites will fail on that score.

How to Search for Reputation Information

Google has added “You may need to identify the creator of the content, if it is different from that of the overall website.”

They possess likewise added a modern suggestion for finding reputation information content creators:

For content creators, try searching for their cognomen or alias.

They possess likewise added that you should leer for reputation information not written by the individual creator, just as you would for a website or business.  Then they added:

For content creators, leer for biographical data and other sources that are not written by the individual.

They likewise imply looking for the Wikipedia page for the content creators.

What to consequence When You Find No Reputation Information

Google added (added text in italics):

You should expect to find reputation information for large businesses and websites of large organizations, as well as well-known content creators.

Page quality Rating Overall Page quality Rating

Google has completely rewritten and expanded this section from the very brief version it has had before.

Old version:

The overall Page quality rating scale offers five rating options: Lowest , Low , Medium , High, and Highest .

New version:

At a lofty level, here are the steps of Page quality rating:

1. Understand the unaffected purpose of the page. Websites or pages without any profitable purpose, including pages that are created with no attempt to capitalize users, or pages that potentially spread hate, antecedent harm, or misinform or double-cross users, should receive the Lowest rating. No further  assessment is necessary.2. Otherwise, the PQ rating is based on how well the page achieves its purpose using the criteria outlined in the following sections on Lowest , Low , Medium , High, and Highest quality pages.

Again, Google is putting the focus on the profitable purpose of the page.

Page quality Rating: Most well-known Factors

Google’s change to this section is to yet again consequence the focus on the purpose of the page as well as on the reputation of the creator of the content.

Here are the changes, with the changes in italics to this section:

Here are the most well-known factors to account when selecting an overall Page quality rating:

● The Purpose of the Page● Expertise, Authoritativeness, Trustworthiness: This is an well-known quality characteristic. expend your research on the additional factors below to inform your rating.● Main Content quality and Amount: The rating should be based on the landing page of the task URL.● Website Information/information about who is accountable for the MC: Find information about the website as well as the creator of the MC.●Website Reputation/reputation about who is accountable for the MC: Links to capitalize with reputation research will be provided.

Expertise, Authoritativeness and Trustworthiness (E-A-T)

There are some significant changes to this.  First, the instances where Google referred to “high quality” has now been changed to “high EAT”.  Google is clearly wanting raters to leer beyond simple quality and account other aspects that contribute to the value of that content as well.

Google has added this modern part:

Remember that the first step of PQ rating is to understand the unaffected purpose of the page. Websites or pages without some sort of profitable purpose, including pages that are created with no attempt to capitalize users, or pages that potentially spread hate, antecedent harm, or misinform or double-cross users, should receive the Lowest rating.

For All other pages that possess a profitable purpose, the amount of expertise, authoritativeness, and trustworthiness (E-A-T) is very important. please consider:

● The expertise of the creator of the MC.● The authoritativeness of the creator of the MC, the MC itself, and the website.● The trustworthiness of the creator of the MC, the MC itself, and the website.

Later in the section, they develop some changes specific to the content creators in several key areas, including medical, news, science and financial sites.

Here are those changes, with the changes in italics:

● lofty E-A-T medical recommendation should be written or produced by people or organizations with usurp medical expertise or accreditation. lofty E-A-T medical recommendation or information should be written or produced in a professional style and should be edited, reviewed, and updated on a regular basis.● lofty E-A-T advice articles should be produced with journalistic professionalism—they should contain factually accurate content presented in a pass that helps users achieve a better understanding of events. lofty E-A-T advice sources typically possess published established editorial policies and robust review processes ( sample 1 , sample 2 ).● lofty E-A-T information pages on scientific topics should be produced by people or organizations with usurp scientific expertise and portray well-established scientific consensus on issues where such consensus exists.● lofty E-A-T financial advice, legal advice, tax advice, etc., should approach from trustworthy sources and be maintained and updated regularly.● lofty E-A-T recommendation pages on topics such as home remodeling (which can cost thousands of dollars and impact your animated situation) or recommendation on  parenting issues (which can impact the future happiness of a family) should also come from “expert” or experienced sources that users can trust.● lofty E-A-T pages on hobbies, such as photography or learning to play a guitar, likewise require expertise.

Again, Google is putting a lot of stress on the content creators as well, emphasized for YMYL sites.

They are now holding advice sites to an even higher standard, likely in response to the changes Google made last year in response to the fake advice sites.  Before, Google was not asking raters to gauge the journalistic standards of advice sites, because that is one locality that differs between many websites but likewise can be used to determine the credibility of site’s advice content.  And again, this is in addition to keeping the creator’s reputation in intellect when rating content.

Google gives two examples of the types of editorial policies they want to notice on lofty quality advice sites.  First, the BBC (partial screenshot).

And the second example, USA Today (partial screenshot).

Google has likewise gone further with both medical and scientific content, wanting medical content to be written by someone with the actual medical expertise and science content to likewise be produced by those with germane expertise.  So Google is clearly looking at these areas as well to be impacted with future algorithms as these sites are held to a higher standard.

High quality Pages Characteristics of lofty quality Pages

Google has likewise expanded this section.  Here they deserve the first reference to the modern title changes as well as more on the profitable purpose of a page.  Changes/additions are in italics.

High quality pages exist for almost any profitable purpose, from giving information to making people laugh to expressing oneself artistically to purchasing products or services online.

What makes a lofty quality page? A lofty quality page should possess a profitable purpose and achieve that purpose well.  In addition, lofty quality pages possess the following characteristics:

● lofty even of Expertise, Authoritativeness, and Trustworthiness (E-A-T).● A satisfying amount of lofty quality MC, including a descriptive or helpful title.● Satisfying website information and/or information about who is accountable for the website. If the page is primarilyfor shopping or includes financial transactions, then it should possess satisfying customer service information.● Positive website reputation for a website that is accountable for the MC on the page. Positive reputation of thecreator of the MC, if different from that of the website.

Highest quality Pages Highest quality Pages

Again, profitable purpose is added as a requirement for a highest quality page.

They possess likewise added the “and quantity if MC” as a marker for a distinction between lofty and highest quality.  This does raise a question about whether All content length is really considered equal in the eyes of Google.  Both Gary Illyes and John Mueller possess stated you don’t need to write an essay for a piece of content that doesn’t need it, and to write as much as you need to in order to retort the question the title presents.  But here, quantity of the main content is something rates should specifically leer for when deciding if a page is highest quality or only lofty quality.

And they notice yet another reference to the need of having a “very positive reputation of the creator of the main content, if different from that of the website.”

But they possess removed references to this on pages for stores or other financial transactions.

Here is the obsolete version:

Highest pages are very satisfying pages that achieve their purpose very well. The distinction between lofty and Highest is based on the quality of MC as well as the even of EAT and reputation of the website.

What makes a page Highest quality? A Highest quality page may possess the following characteristics:

● Very lofty even of Expertise, highly Authoritative, and highly Trustworthy for the purpose of the page (EAT), including the EATof the publisher and/or individual author for advice articles and information pages on YMYL topics.● A satisfying amount of lofty quality MC.● Highly satisfying website information and/or information about who is accountable for the website or for stores and pages involving financial transactions, highly satisfying customer service reputation is very important.● Very positive website reputation for a website that is accountable for the MC on the page.

And the updated version:

Highest quality pages are created to serve a profitable purpose and achieve their purpose very well. The distinction between lofty and Highest is based on the quality and quantity of MC, as well as the even of reputation and E-A-T.

What makes a page Highest quality? In addition to the attributes of a lofty quality page, a Highest quality page must possess at least one of the following characteristics:

● Very lofty even of Expertise, Authoritativeness, and Trustworthiness (E-A-T).● A very satisfying amount of lofty or highest quality MC.● Very positive website reputation for a website that is accountable for the MC on the page. Very positive reputation of the creator of the MC, if different from that of the website.

So the removal of the stores and financial transactions change seems to be due to the more generic variation of that added to the guidelines.

Very Positive Reputation

They now want raters to consequence “extensive” reputation research when giving Highest ratings.

Examples of Highest quality Pages

Google has added a modern example, it surprisingly, it is of a Twitter page.  SO this is proof that Google does account Twitter pages to be highest quality in some cases.

Low quality Pages

This entire section on low quality pages got updated.  Some was removed as it was replaced with something more concise, while other areas were expanded, particularly around reputation and profitable content.

Low quality Pages

The first paragraph has been updated completely.

This was removed:

Low quality pages are unsatisfying or lacking in some element that prevents them from achieving their purpose well. These pages lack expertise or are not very trustworthy/authoritative for the purpose of the page.

And it was changed to this:

Low quality pages may possess been intended to serve a profitable purpose. However, Low quality pages consequence not achieve their purpose well because they are lacking in an well-known dimension, such as having an unsatisfying amount of MC, or because the creator of the MC lacks expertise for the purpose of the page.

Here is the reference to profitable purpose once again.  But this time it likewise concedes that sometimes these pages were intended to serve a profitable purpose but something on the page – or missing from it – means it is noiseless low quality.

Google has removed the possibility that some pages that meet their “low quality pages” criteria might not be considered low.  Now, raters must always rate a page as Low – or Lowest – if any one or more applies.

Here is what the section used to be:

If a page has one of the following characteristics, the Low rating is usually appropriate:

● The author of the page or website does not possess enough expertise for the topic of the page and/or the website is not trustworthy or authoritative for the topic. In other words, the page/website is lacking EAT.● The quality of the MC is low.● There is an unsatisfying amount of MC for the purpose of the page.● MC is present, but difficult to expend due to distracting/disruptive/misleading Ads, other content/features, etc.● There is an unsatisfying amount of website information for the purpose of the website (no superb reason for anonymity).● The website has a negative reputation.

And here is the modern revised version:

If a page has one or more of the following characteristics, the Low rating applies:● An inadequate even of Expertise, Authoritativeness, and Trustworthiness (E-A-T).● The quality of the MC is low.● There is an unsatisfying amount of MC for the purpose of the page.● The title of the MC is exaggerated or shocking.● The Ads or SC distracts from the MC.● There is an unsatisfying amount of website information or information about the creator of the MC for the purpose of the page (no superb reason for anonymity).● A mildly negative reputation for a website or creator of the MC, based on extensive reputation research. If a page has multiple Low quality attributes, a rating lower than Low may be appropriate.

Note that it no longer includes the reference that anonymity for some content might be appropriate.

Lacking Expertise, Authoritativeness, or Trustworthiness (E-A-T)

This section has been completely rewritten, and was formerly section 6.5.

Removed:

Some topics claim expertise for the content to be considered trustworthy. YMYL topics such as medical advice, legal advice, financial advice, etc. should approach from authoritative sources in those fields, must be factually accurate, and must portray scientific/medical consensus within those fields where such consensus exists. Even everyday topics, such as recipes and house cleaning, should approach from those with experience and everyday expertise in order for the page to be trustworthy.

You should account who is accountable for the content of the website or content of the page you are evaluating. Does the person or organization possess enough expertise for the topic? If expertise, authoritativeness, or trustworthiness is lacking, use the Low rating.

Revised:

Low quality pages often lack an usurp even of E-A-T for the purpose of the page. Here are some examples:

● The creator of the MC does not possess adequate expertise in the topic of the MC, e.g. a tax contour instruction video made by someone with no clear expertise in tax preparation.● The website is not an authoritative source for the topic of the page, e.g. tax information on a cooking website.● The MC is not trustworthy, e.g. a shopping checkout page that has an insecure connection.

It likewise made some slight changes to the user generated content section of this, and now specifically includes references to convivial networking pages, video sharing sites, and wiki-type sites.

Old version:

User-generated websites span the Page quality rating spectrum. Note that in some cases, contributors select their own topics with no oversight and may possess very needy writing skills or no expertise in the topic of the page. Contributors may be paid per article or word, and may even be eligible for bonuses based on the traffic to their pages. Depending on the topic, pages on these websites may not be trustworthy.

New version:

Note: Websites with user-generated content span the Page quality rating spectrum. please pay heedful attention to websites that allow users to publish content with itsy-bitsy oversight, such as convivial networking pages, video sharing websites, volunteer-created encyclopedias, article sharing websites, forums, etc. Depending on the topic, pages on these websites may lack E-A-T.

The user generated content section is noteworthy, because they aren’t automatically discounting user generated content as low or lowest, but rather as something that warrants further investigation before rating it.  There are plenty of examples of lofty quality user generated content, but it seems the majority is definitely lacking in quality and EAT.

It has likewise changed the notation at the finish from “Important : Lacking usurp consume is enough reason to give a page a Low quality rating.” to “Important : The Low rating should be used if the page lacks usurp E-A-T for its purpose.”  So Google has a modern distinction on consume for the purpose of the specific page.

Low quality Main Content

This section has been significantly reduced, although some of it was incorporated into modern individual sections Google has added to the guidelines, so just because it is noted as removed here, doesn’t denote it was removed entirely.  But they likewise deserve their modern guidance on the clickbait style titles vs actual content that Google now wants raters to convene Low.

They entirely removed this piece which was an sample used to illustrate types of low quality content, as well as the differentiation between professional websites and those from hobbyists:

One of the most well-known criteria in PQ rating is the quality of the MC, which is determined by how much time, effort,expertise, and talent/skill possess gone into the creation of the page, and likewise informs the EAT of the page.

Consider this example: Most students possess to write papers for lofty school or college. Many students recall shortcuts tosave time and exertion by doing one or more of the following:

● Buying papers online or getting someone else to write for them.● Including inaccurate information, such as making things up, stretching the truth, or creating a spurious sense of doubt about well-established facts.● Writing quickly with no drafts or editing.● Failing to cite sources, or making up sources where nobody exist.● Filling the report with large pictures or other distracting content.● Copying the entire report from an encyclopedia, or paraphrasing content by changing words or sentence structure here and there.● Using commonly known facts, for example, “Argentina is a country. People live there. Argentina has borders.”● Using a lot of words to communicate only basic ideas or facts, for example, “Pandas consume bamboo. Pandas consume a lot of bamboo. Bamboo is the best food for a Panda bear.”

Unfortunately, the content of some webpages is similarly created. They will account content to be Low quality if it is created without adequate time, effort, expertise, or talent/skill. Inaccurate or misleading information presented as fact is also a reason for Low or even Lowest quality ratings. Pages with low quality MC consequence not achieve their purpose well.

Keep in intellect that they possess very different standards for pages on large, professionally-produced trade websites than we possess for petite amateur, hobbyist, or personal websites. The quality of MC they expect for a large online store is very different than what they might expect for a petite local trade website.

All PQ rating should be done in the context of the purpose of the page and the nature of website.

Important : Low quality MC is a enough reason to give a page a Low quality rating.

The very much abbreviated version of this section has specifics to clickbait:

The quality of the MC is an well-known consideration for PQ rating. They will account content to be Low quality if it is created without adequate time, effort, expertise, or talent/skill. Pages with low quality MC consequence not achieve their purpose well.

In addition, please examine the title on the page. The title of the page should report the content.

Exaggerated or shocking titles can entice users to click on pages in search results. If pages consequence not live up to the exaggerated or shocking title or images, the experience leaves users zeal surprised and confused. Here is an example of a page with an exaggerated and shocking title: “Is the World about to End? arcane Sightings of 25ft Sea Serpents Prompt Panic!” as the title for an article about the unidentified remains of one petite dead fish on a beach. Pages with exaggerated or shocking titles that consequence not report the MC well should be rated Low.

Important : The Low rating should be used if the page has Low quality MC.

Google initially added references to clickbait and quality last year in an update to the guidelines, but this one goes into more specifics with an example.  But it is unclear if site owners only need to worry about this extreme clickbait, or if “milder” versions of clickbait could be rated Low as well.

The sample seems based off this Daily Mail article Google has as a later sample in the guidelines.

Unsatisfying Amount of Main Content

Here there is a petite change, but it does develop a rater alert that there is a disagreement between the amount of content for the purpose of the page.

Old version:

Important : An unsatisfying amount of MC is a enough reason to give a page a Low quality rating.

New version:

Important : The Low rating should be used if the page has an unsatisfying amount of MC for the purpose of the page.

Distracting Ads/SC

This is a combination of multiple removed sections (6.3. 6.3.1, 6.3.2) in a modern single section.

Of note is that previously, Google wanted raters to account “highly distracting”, while now it is simply “distracting” that will deserve a Low rating.

It likewise specifically calls out suggestive and grostesque images, common to some of the Outbrain and Taboola style of ad units on many websites.

This is the sample Google uses to prove distracting ads and SC, which likewise has a spurious clickbait title.

Here is the complete modern section:

We expect Ads and SC to be visible. However, some Ads, SC, or interstitial pages (i.e., pages displayed before or after the content you are expecting) develop it difficult to expend the MC. Pages with Ads, SC, or other features that distract from or interrupt the expend of the MC should be given a Low rating.

A single pop-over Ad with a clear and easy-to-use proximate button is not terribly distracting, though may not be a noteworthy user experience. However, difficult-to-close Ads that follow page scrolls can be truly distracting and develop the MC difficult to use.

The content of the Ads, SC, or other features may be distracting as well: sexually suggestive images such as here, grotesque images such as here , and porn Ads on non-porn pages should be considered very distracting.

Finally, Ads and SC can be distracting if the titles or images of the Ads or SC are shocking or disturbing. Here is an sample of a page with shocking and exaggerated titles, images, and text in the Ads and SC.

Important : The Low rating should be used if the page has Ads, SC, or other features that interrupt or distract from using the MC.

Mixed or Mildly Negative Reputation of the Website or Creator of the Main Content

This is another section substantially changed, the previous section was simply titled “Negative Reputation”.  Google is highlighting that “extensive” reputation research is required now.

For restaurant sites concerned about how some negative reviews are reflected through the quality raters, Google is now stating that it is typical for trade to possess a few negative reviews.

Here is the modern version with changes in italics.

Extensive reputation research is required for All PQ rating tasks unless you possess previously researched the reputation of the website. Many websites possess itsy-bitsy reputation information, unfortunately. Of the websites with reputation information, most websites possess a superb reputation. please exercise keeping when researching the reputation of businesses. Try to find as many reviews and ratings as possible, and read the details of negative reviews and low ratings before inferring that the trade overall has a negative reputation. A few negative customer service reviews are typical for businesses such as restaurants.

Google has now added that non-journalist writers can possess reputation as well, including YouTubers, bloggers, vloggers and professionals.  So raters are now expected to consequence reputation research on any content creator, regardless of whether they appear to be well known enough or not.

Here is what was added:

If the MC was not created by the website, research the reputation of the creator of the MC. While many ordinary people do not possess reputation information available on the Internet, you can find reputation information on well-known YouTubers, journalists, authors, bloggers and vloggers, professionals such as lawyers and doctors, etc.

Pay attention when there is evidence of mixed or mildly negative—though not malicious or financially fraudulent—reputation. The Low rating should be used if the website or the creator of the MC has a mildly negative reputation.

Important : For a YMYL website, a mixed reputation is antecedent for a Low rating.

Unsatisfying Amount of Information About the Website or Creator of the Main Content

Here again they notice addition of the “Creator of the Main Content” added to the title, with Google yet again focusing on the content creator and the practicable lack of information or reputation of the creator.

Google is likewise noting that a convivial media link solitary can answer the reputation requirement for personal or non-YMYL content.

Google is likewise acknowledging that there could be a “good reason” for anonymity used by some webpages or some sites.

Changes are in italics:

We expect some contour of website information for many or most websites. They expect clear information about who (e.g., what individual, company, business, foundation, etc.) created the MC, unless there is superb reason for anonymity. A long-standing Internet alias or username can likewise serve the same role as identifying the MC creator. However, the amount of information needed about the website or creator of the MC depends on the purpose of the page. For personal websites or non-YMYL forum discussions, an email address or convivial media link solitary may be sufficient.

They likewise added that the lack of information about the person who created the content as being a reason for a Low rating on YMYL content.  Additions in italics:

Important : For YMYL pages and other pages that require a lofty even of user trust, an unsatisfying amount of any of thefollowing is a reason to give a page a Low quality rating: customer service information, contact information, informationabout who is accountable for the website or information about who created the content. For other types of websites, useyour judgment.

Lowest quality Pages

Much of this section was changed, rewritten and reorganized too.

Lowest quality Pages

One noteworthy piece of this section that SEOs and site owners will want to recall note of is the fact Google summarizes the page quality points made throughout the page quality sections and consequence them into 3 concise steps.  Here they are:

As a reminder, here are the steps for doing PQ rating.

1. Understand the unaffected purpose of the page. Websites and pages should be created for users in order to serve a profitable purpose, in other words, they should exist to capitalize users.2. Websites or pages without a profitable purpose, including pages that are created with no attempt to capitalize users, or pages that potentially spread hate, antecedent harm, or misinform or double-cross users, should receive the Lowest rating. E-A-T and other page quality characteristics consequence not play a role for these pages. For example, any page attempting to scam users should receive the Lowest rating, whether the scam is created by an expert or not.3. Otherwise, the PQ rating is based on how well the page achieves its purpose using the criteria outlined in these guidelines. Pages that fail to achieve their purpose should receive the Lowest rating.

They likewise added a modern summary, but note  that these are simply drilled down points that were previously in 7.x sections in the last quality Rater Guidelines.

Lack of Purpose Pages

Google added “Some pages fail to achieve their purpose so profoundly that the purpose of the page cannot be determined. Such pages serve no real purpose for users.”

Pages that Fail to Achieve Their Purpose

This is another section that was reorganized and rewritten.  Here is the updated version:

Lowest E-A-T

One of the most well-known criteria of PQ rating is E-A-T. Expertise of the creator of the MC, and authoritativeness or trustworthiness of the page or website, is extremely well-known for a page to achieve its purpose well.

If the E-A-T of a page is low enough, users cannot or should not expend the MC of the page. This is especially unaffected of YMYL topics. If the page is highly inexpert, unauthoritative or untrustworthy, it fails to achieve its purpose.

Important : The Lowest rating should be used if the page is highly inexpert, unauthoritative, or untrustworthy.

No/Little Main Content

Pages exist to share their MC with users. The following pages should be rated Lowest because they fail to achieve their purpose:● Pages with no MC.● Pages with a bare minimum of MC that is unhelpful for the purpose of the page.

Lowest quality Main Content

The Lowest rating applies to any page with Lowest quality MC. Lowest quality MC is content created with such insufficient time, effort, expertise, talent, and/or skill that it fails to achieve its purpose. The Lowest rating should also apply to pages where users cannot capitalize from the MC, for example:

● Informational pages with demonstrably inaccurate MC.● The MC is so difficult to read, watch, or use, that it takes noteworthy exertion to understand and expend the page.● Broken functionality of the page due to lack of skill in construction, needy design, or lack of maintenance.

Have lofty standards and think about how typical users in your locale would experience the MC on the page. A page mayhave value to the creator or participants in the discussion, but few to no generic users who view it would capitalize from theMC.

Copied Main Content

Interesting piece they removed from the birth of this section is the observation that “Every page needs MC.”

They likewise combined the two sections “Copied Main Content” and “More About Copied Content”, although it is nearly identical.

They did remove the following:

If All or most of the MC on the page is copied, think about the purpose of the page. Why does the page exist? What value does the page possess for users? Why should users leer at the page with copied content instead of the original source?

That is a curious piece to remove, since it is a convincing pass to determine if there is any pass the content has value despite being copied or syndicated.

Auto-Generated Main Content

This section was renamed from “Automatically-Generated Main Content”, perhaps to change it to match industry lingo.

This section is primarily the same, but added “Another pass to create MC with itsy-bitsy to no time, effort, or expertise is to create pages (or even entire websites)” to the first paragraph.

Obstructed or Inaccessible Main Content.

This is a reworked version of the previous “Deceptive Page Design” section.

Here is the modern section:

MC cannot be used if it is obstructed or inaccessible due to Ads, SC, or interstitial pages . If you are not able to access the MC, please expend the Lowest rating.

Here are some examples of pages with obstructed MC that should be rated Lowest :

● Ads that continue to cover the MC as you scroll down the page, that are virtually impossible to proximate without clicking on the Ad.● An interstitial page that redirects the user away from the MC without offering any path back to the MC.

This very likely includes fake intersitial pages on mobile, where you finish up on a page that seems to imply that the site is only available in an app, with a download link.  But if you scroll (and scroll and scroll) the content is sometimes displayed, although often in an abbreviated form, again to drive app installs.

Inadequate Information about the Website or Creator of the Main Content

Another revised section from 7.5, formerly called “No Website Information” again dealing with the reputation of not only the website itself but likewise of the content creator.  Google is seriously stressing the content creator aspect throughout the guidelines, and this stresses that if there is no information about the creator, the website should be rated Lowest.

Italicized parts possess been added to this section:

As discussed in Section 2.5.3 , they expect most websites to possess some information about who (e.g., what individual, company, business, foundation, etc.) is accountable for the website and who created the MC, as well as some contact information, unless there is a superb reason for anonymity. For websites with YMYL pages, such as online banks, they expect to find a lot of information about the site, including extensive customer service information.

Think about the purpose of the website and the nature of website information users would expect or demand.

YMYL pages with absolutely no information about the website or creator of the MC, or other pages where the available information is completely inadequate for the purpose of the website (e.g., an online bank with only an email address), should be rated Lowest .

Again, Google does notify there are reasons why some site may possess anonymous contributors or authors, provided there is “a superb reason for anonymity.”  I consequence sensation how well this is applied in drill by the raters though.  There is a Big disagreement between anonymity for something like a political source, versus anonymity for outrageous stories not bring attributed to anyone so the site owner doesn’t possess to develop a fake persona.

Unmaintained Websites, and Hacked, Defaced, or Spammed Pages

This section sees “Unmaintained websites” added to the title.  They consequence focus a lot on not just the accustomed hacked or spammed pages, but unmaintained website, where the content or information is so obsolete it is now obsolete and there is no one currently maintaining it.

Google added:

These “abandoned” websites will fail to achieve their purpose over time, as content becomes stale or website functionality ceases to labor on modern browser versions.

Unmaintained websites should be rated Lowest if they fail to achieve their purpose due to the lack of maintenance.

Unmaintained websites may likewise become hacked, defaced, or spammed with a large amount of distracting and unhelpfulcontent. These pages should likewise be rated Lowest because they fail to accomplish their original purpose.

Google has likewise removed the following specific to spammed comments:

Spammed comments are simple to recognize and may involve Ads, download, or other links. Webmasters should find and remove this content because it is a obnoxious user experience.

I am not sure why they removed this specifically, but it could be slightly redundant or simply common sense.

Pages That Spread Hate

This section has been expanded from the previous version, and it now likewise includes additional specific groups that are targeted by detest groups.  The additional groups now involve socio-economic status, political beliefs, and victims of atrocities.

Even more significantly is the fact that Google is likewise looking not just at typical detest content, but likewise detest content that is “expressed in genteel or even academic-sounding language.  This could definitely be targeting the nature of detest content that attempts to pass itself off as legitimate through the expend of language, which would likewise involve advice sites that are spreading detest in a advice article fashion.

They did remove another reference for the reason behind the creation of the pages.  They no longer involve that they are “pages created with the sole purpose of promoting detest or violence” where they are specifically removing the created part.  This could be to remove ambiguity over whether a page is or isn’t created for the purpose of promoting detest and/or violence, because some could squabble they weren’t created for that purpose.  A fine line, but the only reason I could notice for them removing it.

They possess removed three sources of information they previously recommended to raters to capitalize identify sites that promote detest and violence.  It isn’t clear why they removed this without offering an alternative.  Here is the removed part:

The Pew Research heart , the Anti-Defamation League , and the Southern Poverty Law heart are some reputable sources that can be used for reputation research.

The majority of this section is new, as Google has greatly expanded on this.  Here is the modern version, with italics for the parts that were changed.

Use the Lowest rating for pages that promote detest or violence against a group of people based on criteria including—but not limited  to—race or ethnicity, religion, gender, nationality or citizenship, disability, age, sexual orientation, socio-economic status, political beliefs, veteran status, victims of atrocities, etc. Websites advocating detest or violence can  antecedent real world harm.

Hate may be expressed in inflammatory, emotional, or hateful-sounding language, but may likewise be expressed in genteel or even academic-sounding language.

Extensive reputation research is well-known for identifying websites that promote detest or violence. please identify reputable and well-established organizations that provide information about detest groups in your locale when researching reputation. Some websites may not possess reputation information available. In this case, please expend your judgment based on the MC of the page and lore of your locale.

Potentially Harmful Pages

This is another modern section, aimed specifically at the types of pages that promote harm.  It covers harm to self and others, and covers mental, physical and emotional harm.  They likewise involve numerous examples of the types of sites they want to notice rank Low or Lowest.

It likewise covers death threats, which is an animated inclusion since there are issues birthright now where death threats are not being removed from convivial media platforms.  So this could cover not just these types of threats on websites, but to capitalize obviate these from being ranked from convivial media sites as well.

It likewise covers ‘”how to” nature articles that could be used to relegate terrorism or violent extremism.  Google has been criticized in the past for ranking pages that capitalize people learn to develop bombs so it isn’t surprising to see  this addition.

Google has long added suicide prevention featured snippets in the search results for those doing suicide related searches.  But this likewise shows Google is trying to notice those types of results rank lower.

Here is the complete section:

Use the Lowest rating for pages that embolden or instigate harm. Harm includes mental, physical, or emotional harm to self or others. For example:

● User discussions that attempt to warrant sexual misuse of children.● How-to or step-by-step information on how to relegate acts of terrorism or violent extremism.● Depictions of extreme gore or violence, without a profitable purpose.● Suicide promotion or pro-anorexia webpages that embolden users to engage in conduct that can result in hospitalization or death.● Pages with scary death threats or other realistic-sounding threatening language.

Malicious Pages

This is a rework of two previous sections.  That said, not much was changed.  They added that pages with suspicious links, “including malware download links or other types of links that are detrimental to users” should be rated lowest.

“Other types of links” could be open to interpretation.  Does that denote links to low quality sites?  Or only malicious links that lead to malware?

They likewise define malicious sites as “Malicious pages are created with harmful intent or created to capitalize the website or other organization at the cost of the user.”

Negative or Malicious Reputation

Google has now added that if the content creator has a negative or malicious reputation, not just the website itself, that the rating should be Lowest.

Pages that Potentially Misinform Users

This is a brand modern section, although it is tosomeextent taken from section 7.6 “Highly Untrustworthy, unreliable, Inaccurate, or Misleading.”

This covers All kind of information sites that spread collusion theories and “demonstrably inaccurate content.”  Google has received negative publicity over the fact some collusion theory sites rank well for queries that are not specific to the collusion theory.  For example, search queries for the Holocaust had returned results including a site that was promoting the fact the Holocaust was a hoax.

Google adjusted the quality rater guidelines last year to specifically test modern search algos that would result in these types of sites ranking lower in the search results, or ranking only for the specific collusion theory pages when the searcher is clearly searching for information about that collusion theory.   So this goes into a bit more details on the types of sites that should be rated Lowest.

They likewise specifically talk about collusion theories that may appear amusing to some people – such as their sample that the US government is controlled by lizard people  – but that this nature of content can possess long reaching impact because there are some people who consequence believe these collusion theories, even the seemingly outlandish ones.

They likewise want raters to check accuracy for YMYL topics when the rater isn’t sure if something is rectify or what the consensus amongst experts is for the content in question.

They likewise mention fact checking sites, but note that fact checking sites cannot retain up with the sheer number of collusion theories being published.

Here if the complete modern section:

The purpose of an informational page is to communicate accurate information. Assume an informational purpose for pages that leer as though they are informational or pages that many users fade to for information, even if it is not an official advice source or an official encyclopedia article. This includes pages that issue to be news, convivial profile pages spreading advice or information, forum discussions about informational topics such as current events, videos which cover advice topics, etc.

The Lowest rating must be used for any of the following types of content on pages that could issue to be informational:

● Demonstrably inaccurate content.● YMYL content that contradicts well-established expert consensus.● Debunked or unsubstantiated collusion theories.

Lowest should likewise be used under these circumstances:● The content creator may believe that the collusion theory or demonstrably inaccurate content is correct, or it is unclear whether they do.● The content creators may be deliberately attempting to misinform users.● The content creators describe, restate or spread collusion theories or demonstrably inaccurate content without a clear exertion to debunk or rectify it, regardless of whether the creators believe it to be true. For example, content creators may produce this content in order to develop money or gain attention.

Some examples of information that would be institute on Lowest quality pages include: the moon landings were faked, carrots cure cancer, and the U.S. government is controlled by lizard people. While some of these topics may appear funny, there possess been real world consequences from people believing these kinds of internet collusion theories and misinformation.

Find lofty quality, trustworthy sources to check accuracy and the consensus of experts if you are unsure about a topic. be especially heedful with YMYL topics such as medical, scientific, financial, historical, or current events that are necessary for maintaining an informed citizenry.

Please research collusion theories. Fact-checking websites cannot retain up with the volume of collusion theories produced by the Internet. Some collusion theories are impossible to debunk because they title All debunking information is inaccurate. If a title or collusion theory seems wildly improbable and cannot be verified by independent trustworthy sources, account it unsubstantiated.

Pages that Potentially double-cross Users

This is taken from the obsolete 7.3 section.  As a lead in to the next section, Google added “The following sections report characteristics of deceptive pages. However, no list of deceptive characteristics will be complete—deceptive websites continue to evolve as users and search engines design out how they are being tricked.”

Deceptive Page Purpose

There are some changes here. One notable addition is the inclusion of non-satirical convivial media profiles to what should be rated lowest.

Here they likewise notice that clickbait is now considered deceptive, when the title doesn’t deliver what the actual content was about.

The added section about deceptiev website information is likely targeting sites that are impersonating local advice sites, something that was an issue during the US election cycle with seemingly legitimate looking websites were spreading fake advice under the guise that they were a legitimate advice organization.

The modern changes are in italics.

Some pages are deliberately created to double-cross users, for example:● A webpage or website that impersonates a different site (e.g., copied logo or branding of an unaffiliated site, URL that mimics another site’s name, etc.).● A non-satirical convivial network profile made by an impersonator.● A webpage or website that looks like a advice source or information page, but in fact has articles to maneuver users in order to capitalize a person, business, government, or other organization politically, monetarily, or otherwise.● A webpage claims to tender an independent review or share other information about a product, but is in fact created to develop money for the owner of the website without attempting to capitalize users. For example, the MC may contain intentionally misleading or inaccurate information created with the sole purpose of getting users to click on monetized links or buy the product.● A website claims to be the personal website of a celebrity, but the website is actually created to develop money for the owner of the website without the consent of the celebrity. For example, the page may possess spurious testimonials for a product and is created for the sole purpose of getting users to click on monetized links or buy the product.● A webpage with a misleading title or a title that has nothing to consequence with the content on the page. Users who come to the page expecting content related to the title will feel tricked or deceived.● A webpage or website with deceptive website information. For example, the website may misrepresent who owns the site, what the website purpose really is, how the content was created, how to contact the site, etc.

Any page or website that may double-cross or trick users should be rated Lowest , regardless of intent. expend the Lowest rating even if you cannot notice a reason for the deception or even if you think most users wouldn’t “fall” for the trick.

You should likewise expend the Lowest rating if you suspect a page is deceptive, even if you’re not able to completely confirm it. please exercise caution and drill superb Internet safety skills since deceptive pages may be malicious.

Deceptive Page Design

Google has added a modern reason to rate a site Lowest due to deceptive page design.  They possess added:

Any page designed to trick users into clicking on links , which may be Ads or other links intended to serve the needs of the website rather than to the capitalize of the user.

While mostly they notice this utilized to mask affiliate or other paid links, Google already calls those out specifically as “pages that mask ads as main content” and “pages that mask ads as website navigation links.”

What I suspect this is targeting is a design on mobile that more and more sites are doing where they prove very itsy-bitsy of the main content on the page with a “Read more” button that is placed deceptively on top of an ad unit, in hopes that someone trying to click to read the complete article accidentally clicks the ad too while doing so.

Examples of Lowest quality Pages

While most of the examples are the same, they possess added this one to consequence with collusion theories.

And for the curious, here is the video sample from it:

There is a modern sample targeting sites promoting detest or violence.

And one more sample showing a fake convivial media profile page:

Medium quality Pages Medium quality Pages

Google has revamped what qualifies as a medium quality page.

They removed this:

In this section, they will report pages that should deserve the Medium quality rating. Medium pages achieve their purpose and possess neither lofty nor low expertise, authoritativeness, and trustworthiness. However, Medium pages lack the characteristics that would champion a higher quality rating. Occasionally, you will find a page with a fuse of lofty and low quality characteristics. In those cases, the best page quality rating may be Medium .

It now reads:

In this section, they will report pages that should deserve the Medium quality rating. Medium pages possess a beneficial purpose and achieve their purpose.

There are two types of Medium quality pages:

It is unclear why they reduced the description here.

They likewise slightly changed the criteria for a page that his mixed quality but with lofty quality characteristics.

Formerly:

The page or website has some characteristics of both lofty and Low quality pages, but the low quality characteristics are mild enough that the convincing lofty quality aspects develop it difficult to rate the page Low.

Now it has been changed to:

The page or website has stout lofty quality rating characteristics, but likewise has mild Low quality characteristics. The stout lofty quality aspects develop it difficult to rate the page Low.

Page quality Rating Tasks Reputation and EAT: Website or the Creators of Main Content

Once again they notice Google bringing reference specifically to the creators of the main content.   This section was previously titled “EAT: Page or Website?”

This was removed:

The quality of the MC is evaluated by looking at the landing page of the link in the PQ rating task. The reputation of the website is based on the website that the landing page belongs to. Depending on the page, consume may be based on the page alone, may be based on the website, or may be based on both the page and website.

Landing page consume is well-known when a website has different authors on different pages. This is the case for article websites or websites like YouTube, which possess usergenerated content. EAT for pages on these websites may differ drastically based on the EATof the creator of the content on the page.

Website consume is well-known in the following situations:● All content on the website is produced by the same person or organization. An sample is a medical website that is produced by a reputable physician group.● The content of the website is produced by different authors or organizations, but the website has very active editorial standards. An sample of this is a science journal with very lofty standards for publication.● The website has an extremely positive reputation from experts in the topic of the website, i.e., the website is acknowledged to be one of the most expert, authoritative, or trustworthy sources on the topic.

Now it reads:

You must account the reputation and E-A-T of both the website and the creators of the MC in order to allocate a PageQuality rating.

The reputation and E-A-T of the creators of the MC is extremely well-known when a website has different authors or content creators on different pages. This is unaffected of forum and real questions mp;A pages, advice websites, or websites that possess user-generated content, such as YouTube, Twitter, etc. The reputation and E-A-T assessment for pages on these types of websites may differ drastically depending on what page you are evaluating. There are Highest quality YouTube videos created by highly reputable and expert content creators, as well as Lowest quality YouTube videos created with a hazardous lack of E-A-T on YMYL topics.

Important: Research the reputation and E-A-T of both the website and the creators of the MC. If either are lacking forthe purpose of the page, the Low or Lowest rating is appropriate.

It is animated that they are talking specifically about videos and and YouTube creators.  This could be in response to the fact much more video content has been appearing in the Google search results.  So they could be asking their raters to evaluate these videos and video content much more than previously.

Page quality Rating FAQs

This section has had some clarifications added to it.  Not All questions and answers are included here, only the ones that changed.  The changed parts are in italics.

Third question:

Question: You talked about expertise when rating MC. Does expertise matter for All topics? Aren’t there some topics for which there are no experts?

Answer:  Remember that they are not just talking about formal expertise. lofty quality pages involve time, effort, expertise, and  talent/skill. Sharing personal experience is a contour of everyday expertise.

Pretty much any topic has some contour of expert, but E-A-T is especially well-known for YMYL pages.

For most page purposes and topics, you can find experts even when the bailiwick itself is niche or non-mainstream. For example, there  are expert alternative medicine websites with leading practitioners of acupuncture, herbal therapies, etc. There are likewise pages about alternative medicine written by people with no expertise or experience. E-A-T should distinguish between these two scenarios.

One final note: if the purpose of the page is harmful, then expertise doesn’t matter. It should be rated Lowest !

Fourth question:

Question: Aren’t there some types of pages or topics, such as luminary gossip, that always possess Low quality content?

Answer: For almost any nature of page or informational topic, there is a reach of content quality.  recall that lofty quality content is defined as content that takes time, effort, expertise, and talent/skill. Pages that possess a harmful purpose should be rated Lowest quality, regardless of their topic.

For example, there are both lofty and Low quality luminary blab pages. Often, the purpose of these pages is to share scandalous, but potentially unaffected personal information about celebrities. They can account the MC of a blab page to be lofty quality if it is accurate and animated information from a trustworthy source. On the other hand, demonstrably inaccurate information and unsubstantiated collusion theories, etc., should be rated Lowest .

Again they are stressing reliability in the source that is publishing the information.

Understanding Mobile User Needs Locale and User Location

This change is more for reference to the raters.  They added:

Note: Examples in the following sections will involve a User Location in the contour of a city and state. Note that in the actual rating tasks, you will need to infer the User Location based on the map that is provided, as discussed in Section 28 .

Needs Met Rating Guideline Rating Result Blocks: cloak Content and Landing Pages

They removed one of their examples from this section, a featured snippet sample that doesn’t match the user intent for the query.  Perhaps Google is seeing fewer of these featured snippet examples and hence it was removed.

Highly Meets Examples of Highly Meets (HM Results) Blocks

Google has added a modern visual sample where the user intent is likely to be what something looks like, even though it might not be explicitly states as such in the search query.  Here is the example:

Moderately Meets (MM) Examples of Moderately Meets (MM) Results Blocks

Google has added another sample here for an app install experience in the search results.

Fails to Meet (FailsM) Examples of Fails to Meet (FailsM) Result Blocks

Another sample of an app install result, this time one that fails to meet the intent.

Needs Met Rating for Porn Results Needs Met Rating for clear Non-Porn Intent Queries

Google has added modern examples to their list of non-porn intent queries.  Additions are in italics.

The following queries should be considered non-porn intent queries: [girls], [wives], [mature women], [gay people], [peoplekissing], [boy speedos], [moms and sons], [pictures of girls], [pictures of women], [mothers and daughters], [cheerleaders],etc.

Upsetting-Offensive Flag Upsetting-Offensive Flag

Google has a brand modern flag for their quality raters, called the “Not-for-Everybody” flag which is used to flag content that could be upsetting or uncomfortable to some people.  It sounds as though they might possess specific tasks which are testing algos specifically on how well (or not) repulsive or upsetting content is ranking in the search results.

Here is the addition:

In addition, some rating tasks may request you to identify Not-for-Everyone results in order to flag content that you feel maybe uncomfortable for some users.

Using the Upsetting-Offensive Flag

Google has made an addition that upsetting-offensive flags can be used both on landing pages they are evaluating as well as the search results themselves.

They possess likewise made additions to what nature of content is typically considered to be upsetting-offensive to flag.  And yes, they notice more of their modern favorite quality rater buzzword, beneficial.  Additions in italics:

Upsetting-Offensive content typically includes the following:

● Content that promotes detest or violence against a group of people based on criteria including (but not limited to) race or ethnicity, religion, gender, nationality or citizenship, disability, age, sexual orientation, or veteran status.● Content with racial slurs or extremely repulsive terminology without context or profitable purpose.● Depiction of lifelike violence without context or profitable purpose.● lifelike violence, including animal cruelty or child abuse.● definite how-to information about harmful activities (e.g., how-tos on human trafficking or violent

However, they changed “For example, a result with content that encourages or graphically depicts child misuse should be flagged asUpsetting-Offensive” to “For example, a result with content that encourages child misuse should be flagged as Upsetting-Offensive.”  Perhaps they felt some results were not being flagged because they didn’t graphically depict child abuse, but depicted it in another way.

Also added to examples is that upsetting-offensive flag can be used by raters for pages in the search results, regardless of what the query was.

Needs Met Rating for Upsetting-Offensive Tolerant Queries

They changed from:

When the user’s query seems to either request for or tolerate potentially upsetting, offensive, or sensitive content, they will call the query a “Upsetting-Offensive tolerant query.

to

When the user’s query seems to either request for or tolerate potentially upsetting or repulsive content, they will convene the query a “Upsetting-Offensive tolerant query”.

It is not entirely clear why they wanted to remove sensitive content, unless people were taking that too far into their personal beliefs, such as a vegetarian flagging a steak recipe site as sensitive or someone with a gluten allergy flagging a bakery.  I cannot notice any other reason for its removal.

Under the specific examples, they made a change that no longer calls the sample “possibly” Upsetting-Offensive.

Under the Holocaust example, they added the following well-known notation:

Though there are some upsetting/offensive results on the topic of this query, the query [holocaust history] should not be considered an Upsetting-Offensive tolerant query.

Product Queries: significance of Browsing and Researching Product Queries: significance of Browsing and Researching

This section likewise got a slight revamp.  They changed the section title from “Product Queries: Action (Do) vs. Information (Know) Intent.”

The modern parts are in italics:

Keep in intellect that many users bepleased browsing and visually exploring products online, similar to window shopping in reallife. Give lofty Needs Met ratings to results that allow users to research, browse, and determine what to purchase.

Users may not always pass to buy products online that they are browsing and researching, for example, cars or majorappliances. Even though the ultimate goal may be to purchase a product, many other activities may recall plot first:researching the product (reviews, technical specifications), understanding the options that are available (brands, models,pricing), viewing and considering various options (browsing), etc.

Important : E-A-T ratings for product results need extra keeping and attention.

Often, the results for product queries are YMYL pages. Users need lofty quality information from authoritative sourceswhen researching products, especially when products are expensive or portray a major investment/important life event(e.g., cars, washing machines, computers, wedding gifts, baby products, hurricane shutters, large fitness equipment).When buying products, users need websites they can trust: superb reputation, extensive customer service support, etc.Results for product queries may be well-known for both your money and your life (YMYL)!

They  possess likewise added a modern product example:

Appendix: Using the Evaluation Platform Releasing Tasks

Something rater specific, they are asking raters to “Please leave a observation explaining the release when it makes sense to provide additional information, for example, when you are releasing for a “technical problem.””

Understanding the User Location on the task Page

They possess added that the location can be missing altogether from test queries.

Final Thoughts

This obviously was another huge rewrite, something they possess seen a few times in the past in the quality rater guidelines.

One of the Big takeways is the modern concept they mention to as “beneficial purpose.”  Again and again they stress that raters should be able to find the profitable purpose of a website to rank it high, and likewise, expend the lack of profitable purpose to rank a website lower.

So what does this denote for site owners and SEOs?  The primary one is to now leer at each webpage and account “What is the profitable purpose of this page?”  And “What is the profitable purpose of this site?”  Sometimes the retort is obvious, especially with higher quality sites and pages.  But for a site that already had negative factors against it in this guidelines, such as low quality content or distracting secondary content or ads, the lack of a profitable purpose could be its undoing – at least as far as the raters are concerned.

But again, recall that Google is using these ratings to test algorithms, and clearly something they are either testing, or pass to test in the future, is related to profitable purpose.  So yet another thing for site owners to account when optimizing a website.  And having an easily identifiable profitable purpose should capitalize that site rank for those queries, and just as importantly, be noteworthy for users.

And just to repeat, here is what Google is looking for to determine the quality rating of a site, which now includes the purpose of the page.

  • The Purpose of the Page

  • Expertise, Authoritativeness, Trustworthiness: This is an well-known quality characteristic. expend your research on the additional factors below to inform your rating.

  • Main Content quality and Amount: The rating should be based on the landing page of the task URL.

  • Website Information/information about who is accountable for the MC: Find information about the website as well as the creator of the MC.

  • Website Reputation/reputation about who is accountable for the MC: Links to capitalize with reputation research will be provided.

  • The modern YMYL change means that more sites that may not possess fallen under the umbrella of YMYL previously, might now be considered a YMYL site.  With the addition of “safety”, this could easily encompass a huge reach of modern content areas.

    There is another stout accent on content creators in these updated guidelines, particularly around the reputation of the author or creator of the content, especially if it is someone not associated with the site normally.  They involve additional information requiring raters to search for the background and reputation of these creators.

    This will consequence a greater accent on those who noiseless publish articles from contributors to consequence their own research into those authors, even if they don’t give a link to those authors, or only link to their convivial media instead. The onus is on the site owners to ensure All their contributors consequence possess a superb reputation.

    For advice sites, Google is wanting to notice advice sites with journalistic professional standards with clear publishing and editorial policies published for visitors to see.

    Clickbait is once again being targeted as low quality, which isn’t a surprise.  But they could notice Google’s algos attempt to thrust back on this even more in the search results.

    Fake advice and collusion theories are noiseless be targeted by Google as being lower quality and their guidelines possess become even more robust since they were first added last year.

    Pages that spread detest are likewise being targeted as low quality, and the modern expansion of groups that can be discriminated against clearly shows Google is looking to expand the areas where Google hopes to notice these types of results ranking lower.  Most notably is the addition of political beliefs as a target for detest pages, but socio-economic status and victims of atrocities were likewise specifically added.

    You can find a copy of the latest guidelines here.  Update July 27, 2018:  Google has removed the quality rater guidelines from their site.  Update 2: They are back, and today’s version and the one released over the weekend are identical.

    The following two tabs change content below.

    Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be institute grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, state of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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