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QV_Developer_11 QlikView 11 Developer Certification Examination

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QV_Developer_11 exam Dumps Source : QlikView 11 Developer Certification Examination

Test Code : QV_Developer_11
Test cognomen : QlikView 11 Developer Certification Examination
Vendor cognomen : QlikView
real questions : 70 existent Questions

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QlikView QlikView 11 Developer Certification

how to score sum certifications for Qlik? (Qlikview , Qlik experience) | existent Questions and Pass4sure dumps

Neo LeeBlockedUnblockFollowFollowing

Oct 9, 2016

now and again, I puzzled myself, does certification really essential in my profession with Qlik? My reply is sure. it is pretty much essentially the most straight forward reply to verified how an Awful lot you know about Qlik product at pellucid technical degree of potential. despite the fact, certification doesn't supersede years of event and each commend each different simply neatly.

only recently, I received awarded a different achievement award from Qlik for being one of the 4th absolutely licensed within the uk.

absolutely licensed in Qlik items — one of the crucial 4th within the UK special fulfillment Award from Qlik

always live aware, if you only finish these certifications because you requisite to finish it, you will fail!

And one of the actuality value of having these certifications is to enable company to stay as elite partner.

For consultants or builders that seeking to start their statistics sustain with Qlik, here's the drills. . So let’s dive into the Qlik exam!

NDA changed into signed sum over every of these assessments, I can provide handiest information and recommendations however not accurate existent questions mp;A

There are complete of six examination obtainable for Qlik items at the moment. Three for Qlikview and three for Qlik sense and they're relatively a sterling deal similar to every other in time era of the targets for the examination.


DesignerDeveloperSystem Administrator

at first is the Qlikview dressmaker and Developer. The typical one and furthermore owned by most of the Qlikview consultants. Taking developer examination will grant you clothier too. So it's most economical in reality for sum and sundry to catch developer instead of fashion designer simplest.

how to circulate Qlikview Developer exam?

You could reason i’m bollocks for asserting this, but with the aim to circulate the developer examination, the most efficient manner is to memorised lots of things you doubtless will by no means expend in existent Qlikview deployment. I took the exam after the usage of Qlikview for roughly 3 months and by no means absorb had any event in establishing company intelligence purposes before. finish loads of arms-on and score to understand Qlikview construction in commonplace interior out.

a route to slip Qlikview equipment Administrator examination?

This exam does required intensive day by day utilization of the qlikview management console and few years of windows administrator event. in case you planned to try this exam, live sure you bear in reason the QMC interior out, this ranges from making expend of licence, establishing dmz, statistics refresh, modifications between writer and non publisher, and ultimately the route to architect a inordinate availability and resilient Qlikview environment.

Qlik feel

business AnalystData ArchitectSystem Administrator

Ah… Qlik feel. definitely the imaginative and prescient for Qlik. a lot of consultants that got here from Qlikview tradition requisite to reason Qlik sustain is a crap product. To live sincere, I hold in reason perfectly from their standpoint. It isn't a center-ware that can finish everything, but a self-carrier product that allow americans to finish evaluation themselves.

additionally, I consider, fairly plenty 90% of the Qlik sense clients doesn’t learn about Qlik experience’s API, the lower back bone that allows builders to finish embedded analytics on sites. For some intent, it could imply nothing in any respect, but for people who can envision-ed utilising QS engine on a SAAS product. It’s a no brainer, and probably will rotate into the optimum saas analytic product on earth.

To folks that fascinated to finish multi tenant saas product the usage of QAP, contact me for greater counsel.

a route to circulate Qlik feel traffic Analyst exam?

among sum different exam by Qlik, I accept as accurate with this examination is a consume of time. now not that it is really basic, however the decisions with making a choice on which visualisations to create expend of are basically vary to distinctive entities. whereas this examination focusing on basically in regards to the optimal practices of the usage of distinct charts and graphs, it encouraged lots of memorising….

Qlik weblog is the best supplies I used to examine for this exam. gratify read intensively for different a portion of the blog by route of Patrick Lunbald.

a route to pass Qlik sustain data Architect examination?

I went with out preparing the repose related to Qlik sense in any respect. this is totally according to my 2 yr journey of using Qlikview. in reality, it turned into less demanding. The exam is now focused totally on records mannequin, and the leisure of the questions are greater likely in regards to the newest new points in Qlik sense.

For newbie developer who's wired by corporation to score licensed, don't fearful or fuss about the certifications because journey rely! gratify build a lot of QS applications and ship them with Qlik cloud which is free. one of the vital most desirable illustration is to assist your colleague or different departments to finish strengthen analytics.

how to pass Qlik feel gadget Administrator examination?

It changed into basically lots more convenient than Qlikview sysadmin too. The questions is now greater focused interior out of Qlik management console. There are not a all lot aims to live memorised but palms on event is truly crucial. for instance things like token counting, apps auditing, sync guidelines, and ultimately person directories are in fact prevalent inside the examination.

Some cmd instructions are furthermore advantageous, similar to netstat, nslookup and many others.


for those that looking to catch Qlik sustain V2 exam, i like to recommend to examine forward to one other 2 to three months as V3 beta examination has simply launched.

i hope these weblog answered a few of your questions about Qlik certifications examination… in case you absorb additional queries, account free to drop me a short email in, OR for americans who study my weblog for the first time, that you could attain me by route of as I travail for

Differentia Consulting

A Qlik elite reply issuer in the uk and they been named for Qlik EMEA solution provider of the year 2015!

Qlik sustain vs. QlikView: How both Qlik tools evaluate | existent Questions and Pass4sure dumps

When evaluating the descriptions for Qlik's two leading items, Qlik feel and QlikView, you'll live forgiven for now not...

totally greedy the alterations between the two applications.

"there's a nominal change at this factor," spoke of Ventana analyst David Menninger.

but while the query of Qlik sustain vs. QlikView may additionally approach sum the route down to miniature adjustments, Menninger stated it truly is a very sterling factor for the company.

QlikView became the business's flagship product from its founding in the early Nineties through 2014, when it launched Qlik experience. considering that element, Qlik has committed most of its pile substances to experience, however it has persevered to maintain and update QlikView for the improvement of existing customers, which Menninger thinks is the revise element.

"I give them credit score for that as an organization," he noted. "The emphasis has switched. [QlikView] has less frequent updates, but if you've gotten invested in it, that you may nevertheless expend it."

Donald Farmer, a former Qlik government who now heads TreeHive method, a consulting neighborhood, pointed out most new consumers want to vanish with Qlik sense, which the company itself recommends.

"provided that QlikView consumers are breathing, Qlik will attend them," he said. "then again, there is now not loads of development."

Which self-service appliance
 has the edge? Qlik feel vs. QlikView: The accurate modifications

both applications are developed on the equal technical core: the Qlik associative engine. This compute framework hyperlinks records points based on their commonalities rather than requiring the consumer to jot down a selected query, as is the case with most equivalent application functions -- an method that helps intuitive facts exploration, in keeping with the enterprise. This ability each items are, at their most basic stage, geared toward self-provider facts analytics.

however it truly is the status the similarities stop. At a inordinate degree, Qlik sense was designed to live greater of a modern data exploration platform, corresponding to some thing like Tableau. QlikView is optimized essentially for shared traffic intelligence experiences and records visualizations.

QlikView allows clients to construct purposes with embedded analytics, however users deserve to know Qlik-selected pile advantage. Qlik experience, on the other hand, is greater bendy when it comes to embedding analytics in exterior applications. It helps common web necessities like HTML 5.

Qlik sense has a responsive design, enabling clients to augment studies and visualizations that are optimized for both computer or cell viewing, whereas QlikView doesn't.

On the query of Qlik feel vs. QlikView, the added performance and modern consumer interface doubtless create Qlik feel a stronger suitable for many agencies who are new to Qlik. however QlikView clients may noiseless know the enterprise is carrying on with to create updates to the product, diminishing the variations between the two over time. "For some era of time, there become a spot between View and sense," talked about Menninger. "they absorb been working to prick the hole."

QlikView for rookies - An Introduction to QlikView | existent Questions and Pass4sure dumps

The goal of this article is to provide you with an introduction to QlikView and exhibit to how to setup your first QlikView document so you can behold QlikView in action.

you are going to create your first QlikView document and expend some random sales facts and demonstrate a route to create lists and a simple chart within QlikView.

What does QlikView definitely do?

With QlikView that you would live able to analyze records in sources similar to Excel Spreadsheets, Databases, or textual content information. that you can create charts out of your facts, which you could search through your records very promptly, that you would live able to learn your records effectively that could attend you are making selections or many simply confirm what you concept.

QlikView is a portion of a class of application called ‘business Intelligence’, on account of this it's frequently compared with SSAS. 

as an example:  if you're using information in regards to the orders valued clientele absorb placed you might want to reply the question ‘Which of my consumers positioned the biggest total order within the final 6 months?’ QlikView makes it simpler to reply such questions by using enable you the means to explore the statistics quickly.

Who produces QlikView?

beneath are just a few details about QlikTech

  • QlikView was developed by route of a Swedish company known as QlikTech.
  • QlikTech turned into situated in 1993.
  • QlikTech has over 24,000 purchasers.
  • QlikTech has over one thousand personnel.
  • if you absorb under no circumstances heard of QlikView or QlikTech earlier than then hopefully the facets above should fulfill you that QlikTech is by using no ability a miniature business.

    next they are able to examine getting the application and installation it for your computer.

    QlikView installing  - A Free down load      

    The examples produced listed here absorb been created the expend of QlikView own version edition eleven(QVPE) which is a free down's now not a time restrained product. QlikView own version can handiest open QlikView files created with that copy of QlikView own edition (QVPE). 

    in case you are attempting to open QlikView documents created by route of one more consumer you'll score here warning.  in case you select the option to recover this file you'll now not live in a position to open files you created.  As proven within the screenshot beneath :

    if you want to partake QlikView documents with different users you requisite to obtain a license from QlikTech.

    right here is the link to download the free QlikView own edition.

    when you can achieved the contour and downloaded the QlikView setup application, quicken the setup program making certain you select the relevant language and alter the locality of the software if required.

    Import your earnings facts into QlikView and start the usage of QlikView

    1.      The records for this example may furthermore live downloaded from : document is known as 'My First QlikView document - income records'. The file with the down load is 'random facts - excel.xls'. (be aware: this is furthermore purchasable within the materials section below).

    2.      If QlikView is not already open click on on the start button, vanish to ‘All classes’, find the QlikView folder and click on on the ‘QlikView 11’ software.

    3.      From the File Menu, select ‘New’.           

    four.      Browse to the Excel File where you created your pattern earnings records and select the file.

    5.      click the next button.


    6.      elect the alternative ‘Use column header from records file’. 

    7.      This option will expend the headers that you've got already to your transcend spreadsheet.

    8.      click on the subsequent button to proceed.



    9.      retailer your QlikView document and click on next. The file will conclusion in .qvw.


    10.   opt for the ‘Straight table’ chart.  This ilk of chart will monitor the facts within the Excel spreadsheet that you simply created.



    eleven.   elect the dimension you wish to expend to neighborhood the statistics.

    12.   Set the ‘First Dimension’ to MONTH.



    13.   Set the ‘Calculate the sum of’ alternative to complete.

    14.   this could display the sum of the all box.


    15.   click on the conclude button.

    16.   under is a screenshot of what your first QlikView document may noiseless examine like.

    you'll behold the Month list and the ‘Straight Chart table’ consists of the Sum of complete values grouped via the Month Dimension.


    17.   that you could filter the values by picking out a MONTH value.

    18.   To eradicate the filter, click the ‘CLEAR’ button within the toolbar.


                   next they will create a Bar Chart.

    1.      arrogate click on a blank locality of the sheet.

    2.      opt for ‘New Sheet Object’, then Chart.


                           The chart wizard will birth.

    three.      Enter a cognomen within the Window Title textbox: My First Chart.

    4.      elect the icon for the Bar Chart within the ‘Chart classification’ area.

    5.      click subsequent.



    Dimensions examine how the data might live grouped in the chart (the X axis).

    6.      select MONTH from the ‘purchasable Fields/groups’ record and click the Add button so that the choice is moved to the ‘Used Dimensions’ listing.

    7.      click subsequent.



    The expression will assess what value is plotted on the y-axis of the chart.

    8.   during this example they will expend the sum of sum the total values for each and every month.

    9.   in the ‘Edit Expression’ dialog enter the text: 


    the status total is the cognomen of the box in your desk that incorporates the earnings totals.


    10.   click adequate, then click on on the conclude button and your chart could live displayed and may examine akin to the screenshot beneath.


    which you can scan with this QlikView document by determining the months from the listing to peer that the chart is updated.  that you may elect distinctive months by using keeping down the CTRL key.

    QlikView can expend a worthy appliance to live taught to create expend of at travail and residential.  I in my view expend QlikView at home to monitor with the aid of spending habits and dotnetnuke log info.

    In some instances it is not the gold gauge device to create expend of, as an instance i might now not are trying to create expend of the reporting function to print assorted web page reports such as Invoices which I even absorb developed in the past the usage of SSRS.

    From my adventure clients generally look to like QlikView because it is quickly (statistics load into memory), they could rise the usage of the documents with miniature working towards, they could export the records to Excel.

    If this text proves to live of pastime it will live efficient to focal point on growing QlikView documents the expend of tables\views and kept approaches with articles concentrated on Sql Server.

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    QlikView 11 Developer Certification Examination

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    Data, of course, is probably the most necessary piece of analytics and BI. Data literacy, or the know-how to actually...

    understand and create expend of the data, is a immediate second.

    With that in mind, Tableau Software introduced at its Tableau Conference 2018 a new certification exam for data beginners looking to jump into the BI world.

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    Data trainings, exams

    Indeed, as AI and machine learning are becoming more and more relevant to many industries, the ability to expend and understand data is one of the hottest, most sought-after skills prerogative now. From higher education to online resources and community sharing, data literacy training programs are becoming ubiquitous and easier than ever to access.

    Tableau's new offering, a "desktop specialist exam," then, isn't necessarily anything new in the BI community. But, for Tableau, it's an expansion of its already-established online data literacy training portal, as well as another route to score more people using their products.

    The desktop specialist exam, which is normally priced at $100 -- Tableau is offering 50% off until the terminate of 2018 -- is meant to measure basic Tableau product and basic analytics skills, and it offers a certificate of completion if it is passed. The test joins a roster of several other more advanced -- and pricier -- exams. Tableau furthermore offers several free data literacy training videos, as well as regular live online sessions for people who are relatively new to Tableau and analytics.

    The videos are short, and the live sessions are about an hour long, although their availability seems limited, and scheduling appears limited at first. Recorded sessions and workbooks furthermore are available. There are more in-depth eLearning offerings, as well, although Tableau charges for these.

    According to Tableau user and conference attendee Roman Martyn, senior manager of SAS seat of Excellence (CoE) and Tableau CoE at TD Bank Group, based in Toronto, these available resources create Tableau relatively simple to learn and use.

    "If you are a self-trainer, if you bepleased training on your own pace, my God, you're probably an expert by now, because the amount of information available to you is just ridiculous," Martyn said during a conference keynote presentation on the role of the bank group's Tableau CoE.

    In another recent slip around training, the BI vendor unveiled a partnership with training organization AVADO Learning that aims to bring analytics and data literacy training to U.K. businesses through a "data analytics apprenticeship." The program aims to train some 3,000 new data analysts by 2020.

    Francois Ajenstat Tableau Conference 2018 Francois Ajenstat, Tableau chief product officer, speaking at Tableau Conference 2018 Vendor-centric or not

    If you bepleased training on your own pace, my God, you're probably an expert by now [in Tableau]. Roman Martynsenior manager of SAS seat of Excellence and Tableau CoE, TD Bank Group

    Tableau's data literacy training options are mostly Tableau-centric. While the vendor offers courses on more generic applications, calculations and mapping, the courses are framed in the context of Tableau, rather than a more general BI context, which compete self-service BI vendor Qlik claims it can deliver on.

    Qlik provides online training materials, as well as online and in-person courses for those starting out in BI.

    Like with Tableau, courses mainly are focused on Qlik-specific trainings, and some of the live trainings purview from several hundred to several thousand dollars.

    However, Qlik offers a number of free and self-taught online courses for Qlik beginners. The vendor, which competes directly with Tableau, furthermore offers data literacy training courses that are not Qlik-centric, but instead proffer broader data literacy education.

    Qlik puts value on data training

    "Data literacy could live worth hundreds of millions of dollars to an organization," said Jordan Morrow, global head of data literacy at Qlik, based in Radnor, Pa. "All organizations, sum industries, private or public, can capitalize from data literacy."

    Morrow said his mission since coming to Qlik about two and a half years ago has been to help data literacy outside and inside of the company. Since then, Qlik has done surveys and studies of the industry to identify needs for data literacy.

    "We just had this conception that this is what the industry wants," Morrow said. "There's this absolute appetite for data."

    Qlik online data literacy training courses and certification exams furthermore vanish over basic data and analytics skills, like determination tree analysis, and concepts, such as signal and noise.

    Importance of data literacy

    Data literacy, Morrow maintained, will eventually "be synonymous with the status of literacy in general".

    "We know that data is taking over; they know technology is taking over. They requisite a population who can better consume it," he added.

    Tableau appears to live taking a similar approach.

    "We sum behold the same thing, no matter which vendor you are," Ajenstat said. "To score your software used, you requisite people who can live recipients of that software that understand the value of the skill that's there."

    Both Qlik and Tableau proffer free editions of their self-service BI platforms -- Tableau Public and QlikView Personal Edition.

    "Data shouldn't live a scary thing. It shouldn't live for the few; it should live for the many," Ajenstat said.

    For his part, Martyn said Tableau's training materials, as well as live sessions and instructor-led courses offered by TD's Enterprise Tableau CoE via partnerships with the BI vendor and local businesses, absorb helped create a culture of data literacy at TD.

    Created at TD in 2016 with the purpose of encouraging the deployment and adoption of Tableau among employees, the Enterprise Tableau CoE has done its job, Martyn said.

    Today, thousands of TD employees expend Tableau daily and are able to understand and ingest the data they are visualizing, he said.

    The Tableau conference was Oct. 22 to 25 in new Orleans.

    A community of more than 1,600,000 database professionals and growing | existent questions and Pass4sure dumps

    Can Data deliver the World?

    Years ago I read one of the Freakonomics books. It was an spicy examine at how they might examine their world in unexpected ways, using lots of data. While I didn't always harmonize with the conclusions of the authors in different areas, I did find the conception of using data to probe and examine for patterns in their world to live fascinating.

    Recently I caught a podcast with the authors, and the opening question caught my eye. It was "can data deliver the world?", and I was hooked, needing to quit and listen to the episode. That's because I reason data is the most necessary asset in the world today, and data is what really powers sum the software they have. They requisite data, and they requisite to ensure their data has a high flat of attribute and integrity in order to glean information from sum those bits and bytes to score value from software. Certainly software matters, but data, to me, is more important.

    The authors' position is spicy in that they behold data as an necessary portion of analyzing data. The ilk of data, industry, organization, etc. doesn't matter, but the data furthermore isn't necessarily enough to change someone's reason or convince them of an argument. There needs to live a tale as well, which requires a different skill from that needed for analyzing data. I finish reason that often the route in which they present an analysis can live just as necessary as the data. Perhaps even more so.

    What I finish find spicy in the podcast is that younger companies (and people) are willing to embrace more data driven approaches. I behold that often. There absorb been no shortage of clients in my career that were sure they knew the reply to some question about their traffic job without referring to any data analysis. They trusted their experience. Even if there was data that might accountfor their conclusions were slightly erroneous, they often didn't want to change their determination or conclusion.

    Humans are creatures of habit. Even those of us that embrace some change will find that they like change in some parts of their lives, but not others. If someone has had success in their career without using data to champion or alter their opinions, it can live arduous to score them to change. I wish I had a sterling method for convincing people to score started using more data, but really I reason that the best conception is to find a different person to convince. If you can finish so, and bear existent results, then you may live able to vanish back to the first person and accountfor them some evidence.

    The one portion of the podcast that I wish turned out different is at the end, where the authors note there isn't a sterling route to educate someone how to analyze data and order a story. They thought about creating their own curriculum, but gave up. It's too much work, and apparently they weren't sure they could finish a sterling job.

    They imply this is harder than teaching someone to program, which is disappointing as they absorb lots of programmers that requisite attend as well. If they can't educate programmers at any scale, what does that signify for data scientists? The one portion I would harmonize with them on is that data science is a worthy locality to slip towards your career if you absorb the talent.

    Steve Jones from

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    Listen to the MP3 Audio ( 4.3MB) podcast or subscribe to the feed at iTunes and Libsyn. feed

    The Voice of the DBA podcast features music by Everyday Jones. No relation, but I stumbled on to them and really like the music.


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    Today's Question (by Harsha Bhagat):

    What will live the column  names of the result sets from this code in the SSMS grid?

    declare @count int, @scripts varchar(200), @script2 varchar(20) select @count = 10 select @script2 = '10000'+ convert(varchar(10),@count) select scripts = @script2 select @scripts Think you know the answer? Click here, and find out if you are right.

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    Yesterday's Question of the Day Yesterday's Question (by Steve Jones):

    How can I disable soft-NUMA in SQL Server 2016?

    Answer: expend ALTER SERVER CONFIGURATION and the SET SOFTNUMA parameter


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    Harte-Hanks Reports Fourth Quarter and plenary Year Results | existent questions and Pass4sure dumps

    SAN ANTONIO, TX -- (Marketwire) -- 01/31/12 -- Harte-Hanks, Inc. (NYSE: HHS) today reported fourth quarter 2011 diluted earnings per partake of $0.23 on revenues of $224.6 million. These results compare to diluted earnings per partake of $0.24 on $236.0 million in revenues for the fourth quarter of 2010.

    The following table presents fiscal highlights of the company's operations for the fourth quarter of 2011 and 2010, respectively. plenary fiscal results are attached.

    RESULTS FROM OPERATIONS (unaudited) -------------------------------------- (In thousands, except per share amounts) Three Months Ended December 31, -------------------------------------- 2011 2010 % Change -------------------------------------- Operating revenues $ 224,624 $ 235,993 -4.8% Operating income 23,826 25,109 -5.1% Net income 14,728 15,604 -5.6% Diluted earnings per partake 0.23 0.24 -4.2% Diluted shares (weighted average common and common equivalent shares outstanding) 63,200 64,198 -1.6% --------------------------------------

    For the three months ended December 31, 2011, the company generated free cash tide (defined below) of $16.2 million, down from $17.3 million in the prior year's fourth quarter. Capital expenditures for the quarter were $4.6 million compared to $4.8 million in the prior year's fourth quarter.

    For the year, the company's revenues decreased to $850.8 million and operating income decreased 17.2% to $75.4 million. Diluted earnings per partake for the year were $0.70 compared to $0.84 for 2010.

    RESULTS FROM OPERATIONS (unaudited) -------------------------------------- (In thousands, except per share amounts) Year Ended December 31, -------------------------------------- 2011 2010 % Change -------------------------------------- Operating revenues $ 850,765 $ 860,526 -1.1% Operating income 75,406 91,053 -17.2% Net income 44,198 53,604 -17.5% Diluted earnings per partake 0.70 0.84 -16.7% Diluted shares (weighted average common and common equivalent shares outstanding) 63,552 64,139 -0.9% --------------------------------------

    Commenting on the 2011 performance, Chairman, President and Chief Executive Officer Larry Franklin said, "In 2011, a number of necessary actions were taken that better position each of their businesses to operate more efficiently and better compete in the changing market place. This was the sixth consecutive quarter of Direct Marketing revenue growth, an augment of 2.2% versus an augment of 6.2% in the 2010 fourth quarter, excluding the nonrecurring recall revenue from final year. Margin improved from 15.4% in the 2010 fourth quarter to 15.8% in the current quarter. They had sterling profit improvement with their great contact seat consumer brand customers they on-boarded in early 2011 and referred to in the third quarter. sterling progress is being made with their database investments. These investments will continue as they develop and bring to market additional solutions planned for 2012.

    "In Shoppers, 2011 was a year of tremendous changes, as mentioned in previous quarters. Further progress was made in the quarter and will continue as initiatives are completed over the next two quarters. In addition to the cost savings from the consolidation of production processes and some sales groups, they expect further increased efficiencies during 2012. They expect to realize the $7-8 million in savings they absorb previously discussed. The 8.3% revenue decline in the quarter was slightly higher than the third quarter. While the California economy remains difficult, Florida is showing some signs of slight recovery."

    Discussing the performance of individual traffic segments, Executive Vice President and Chief fiscal Officer Doug Shepard said, "Direct Marketing fourth quarter revenues decreased 3.6% and operating income declined 1.0%. Revenue increased (as a percentage) in the low teens for their retail and select markets in the fourth quarter compared to the fourth quarter of 2010. Their high-tech and fiscal services verticals decreased in the low teens. In addition, their pharma/healthcare perpendicular decreased approximately 30% due to the nonrecurring recall project for a long-standing customer that occurred in the third and fourth quarters final year. Operating income margins were 15.8% versus 15.4% in the fourth quarter of 2010.

    "Shoppers experienced a fourth quarter revenue subside of 8.3% compared to the fourth quarter of 2010. During the quarter, revenues were relatively flat for the communications and automotive spending sectors and decreased for existent estate, consumer and the restaurant sectors."

    Concluding, Franklin said, "While there were many luminous spots in 2011, they are not satisfied with their profit performance. They are convinced the changes made in Shoppers will lead to improved profits in 2012, and when there is meaningful improvement in the California and Florida economies they are well positioned for sterling long-term growth.

    "In Direct Marketing, the annual 5.0% adjusted revenue growth was good. They are continuing to aggressively execute their multichannel strategy, making investments where necessary to position us for growth in a changing and attractive industry. Their plenary year operating income margin at 13.6% was below the 14.4% in 2010, largely driven by investments in their contact centers and database businesses as discussed in previous quarters. Their fourth quarter revenue trends will continue into the first half of next year, but their profits are likely to live flat to slightly down in the first half. However, they currently expect to accountfor increased revenue and profits for the plenary year 2012. They absorb high assurance in their people's abilities to deliver improved results."

    Selected Highlights:

  • The Agency Inside Harte-Hanks® was selected by L'Oreal to develop a relationship marketing program to drive more customers to stores and its ecommerce site. To achieve this goal, The Agency Inside will develop strategy and creative for integrated multichannel marketing campaigns.
  • One of the largest U.S.-based banks has selected The Agency Inside Harte-Hanks as its leading external direct marketing agency. In this role, The Agency Inside will leverage Harte-Hanks' direct mail expertise to provide strategic guidance and creative services for the bank's substantial direct mail programs to help response and conversion rates. The same bank furthermore selected Harte-Hanks for integrated agency and direct mail production services for its new client on-boarding program.
  • The Agency Inside Harte-Hanks was selected by a major specialty pharmaceutical manufacturer to develop a multichannel strategy and marketing program (including segmentation strategy, creative design and execution) targeting healthcare providers for one of its leading prescription products.
  • Mason-Zimbler®, Harte-Hanks' digital agency, was selected by a major U.S. enterprise communications service provider to perform a sociable media audit, strategy, implementation, management and content creation services in order to enhance and grow its sociable media presence and effectiveness.
  • Juniper Networks selected Mason-Zimbler to execute its worldwide outbound marketing efforts through the provider's recently-implemented marketing automation system.
  • Harte-Hanks was selected to execute the claim Curve™, a multichannel claim generation program, for a leading network equipment manufacturer. Harte-Hanks will expend its digital agency to develop push strategy and related creative material, and its contact seat to champion in- and out-bound marketing efforts.
  • A major cloud-computing software provider engaged Harte-Hanks to provide claim generation services in champion of its miniature and medium traffic division. Harte-Hanks will champion the qualification of marketing responses via phone and email, and provide related analytics.
  • Harte-Hanks was selected by the European & Middle East division of a major personal computer manufacturer to provide contact seat services in champion of the client's great partner and channel sales programs, and provide related analytics and reporting to champion its revenue goals.
  • Harte-Hanks secured a multi-year rendezvous to provide a leading Asian mobile handset and tablet manufacturer with contact seat services for its customers, including tier one and two technical support.
  • Trillium Software® was chosen by the prime contractor pile a data warehouse that will champion abysmal analytics of Medicaid claims data for the status of new York. The Trillium Software System's location data and its extended functionality (such as profiling and traffic rules) will attend the contractor provide more accurate insights into the claims data.
  • Trillium Software secured new or expanded licensing and service agreements with three major automobile manufacturers to:
  • add enhanced data cleansing and matching capabilities for a manufacturer's Chinese and Korean truck and tractor operations;
  • provide Fiat with normalization and de-duplication of worldwide customer data for its customer sustain traffic intelligence application; and
  • expand licensed coverage for a major U.S.-based international manufacturer to include its Chordiant CRM system.
  • John Lewis, a major U.K.-based retail and supermarket chain, selected the Trillium Software System to supersede its current system to better understand its customers through a solitary customer view.
  • Trillium Software announced the launch of the Trillium FATCA Compliance Data Assessment, a service to assist fiscal institutions in their preparations for compliance with the alien Account Tax Compliance Act (FATCA). This new U.S. directive requires alien fiscal institutions (FFIs) with U.S. client accounts to partake information on those customers with the U.S. Internal Revenue Service. Tens of thousands of institutions are estimated to live affected worldwide, including banks, insurance companies, brokers and investment firms.
  • Trillium Software expanded licensed capabilities for two fiscal sector clients. For a U.K.-based pension and investment provider, Trillium will provide the standardization and matching engine for a master data management (MDM) implementation being driven by a corporate merger and the EU Solvency II Directive. A great Asian bank expanded the scope of Trillium's integration into its CRM system to include its Indonesia operations.
  • Trillium Software announced it has formed a technology and referral alliance with QlikTech, (NASDAQ: QLIK) a leader in traffic Discovery -- user-driven traffic Intelligence (BI). As a result of immediate compatibility and technical connectivity with Trillium Software's Trillium Software System® data attribute solution, QlikView customers can more quickly and efficiently ensure the integrity and accuracy of traffic data flowing into a QlikView application.
  • Harte-Hanks has added eight new Purchase flat Scores to its flagship product, the Ci Technology Database™ (CiTDB). These Purchase flat Scores (PLS) identify and rank companies based on purchase intentions for the following technologies: cloud computing, personal computers, asset management software, storage locality network, direct attached storage, network attached storage, Windows 7 software and compliance-related solutions.
  • Harte-Hanks announced the release of prEtrak™ (v 2.0), a newly-available software appliance to attend users of U.S. direct mail track their own communications from induction to the mail stream to in-home delivery through the U.S. Postal Service (USPS) confirm Program. The prEtrak software, first developed by Harte-Hanks in 2001 for its proprietary expend on behalf of select clients, is now being made available for expend by consumer and traffic marketers, mailers and mail service providers to hold track of their print communications as they slip through the USPS's mailing infrastructure to final delivery destination.
  • Harte-Hanks paid a dividend of 8.0 cents per share, marking 67 consecutive quarterly dividend payments since the first quarter of 1995.
  • About Harte-Hanks®:

    Harte-Hanks® is a worldwide direct and targeted marketing company that provides multichannel direct and digital marketing services and shopper advertising opportunities to a wide purview of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing helps its clients obtain insight about their customers through database and marketing analytics. Based on that insight Harte-Hanks Direct Marketing designs, implements and executes multichannel marketing programs on behalf of its clients using direct and digital communications. Harte-Hanks Shoppers is North America's largest owner, operator, and distributor of shopper products which bring buyers and sellers together at a local flat through its proven multichannel offerings, including targeted print, digital advertising, and classifieds. Its print publications are zoned into more than 950 divide editions and gain 11.2 million addresses each week in California and Florida. Shoppers furthermore provide advertisers with PowerSites™ to attend small- and medium-size businesses establish a web presence and help lead generation, PowerClick™ SEM services, and mobile distribution of their ads and coupons. For consumers,™ and™ proffer local online and mobile classifieds for garage sales, pets, used and new cars, existent estate, as well as thousands of coupons and traffic listings. Visit us at,,, and

    Cautionary Note Regarding Forward-Looking Statements:

    This press release and their related earnings conference convoke hold "forward-looking statements" within the meaning of the federal securities laws. sum such statements are qualified by this cautionary note, which is provided pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements other than historical facts are forward-looking and may live identified by words such as "may," "will," "expects," "believes," "anticipates," "plans," "estimates," "seeks," "could," "intends," or words of similar meaning. Examples include statements regarding (1) their strategies and initiatives, (2) their fiscal outlook for revenues, earnings per share, operating income, expenses, capital resources and other fiscal items, (3) expectations for their businesses and for the industries in which they operate, including the negative performance trends in their Shoppers traffic and the repercussion of economic conditions in the United States and other economies on the marketing expenditures and activities of their clients and prospects, (4) competitive factors, (5) acquisition, disposition of assets and evolution plans, (6) adjustments to their cost structure and other actions designed to respond to market conditions and help their performance, and any anticipated cost and effect, (7) their stock repurchase program and (8) other statements regarding future events, conditions or outcomes. These forward-looking statements involve risks, uncertainties, assumptions and other factors that are difficult to predict and that could cause actual results to vary materially from what is expressed in or indicated by the forward-looking statements. In that event, their business, fiscal condition, results of operations or liquidity could live materially adversely affected and investors in their securities could lose portion or sum of their investments. These risks, uncertainties, assumptions and other factors include, without limitation, (a) domestic, international and local economic and traffic conditions, including (i) market conditions in California and Florida that may continue to adversely repercussion local advertising expenditures in their Shoppers publications and (ii) the adverse repercussion of continuing economic mistrust in the United States and elsewhere on the marketing expenditures and activities of their clients and prospects, (b) the claim for their services by clients and prospective clients, including (i) the willingness of existing clients to maintain or augment their spending on products and services that are or remain profitable for us, and (ii) their ability to predict changes in client preferences, (c) the fiscal condition and marketing budgets of their clients, including client bankruptcies or other developments that may result in increased injurious debt expense, (d) economic and other traffic factors that repercussion the industry verticals that they serve, including competition and consolidation of clients and prospective clients in these verticals, (e) their ability to manage and timely adjust their capacity and headcount, and to otherwise effectively service their clients, (f), their ability to help their processes and to provide new products and services in a timely and cost-effective manner though development, license or acquisition, (g) their ability to protect their data centers against security breaches and other interruptions, and to protect sensitive personal information of their clients and their customers, (h) increasing concern, regulation and legal action over consumer privacy issues, including legislation changing requirements for collection, processing and expend of information, (i) the repercussion of other regulations, including restrictions on unsolicited marketing communications and other consumer protection laws, (j) fluctuations in fuel prices, paper prices, postal rates and postal delivery schedules, (k) the number of equity securities that they may issue to employees, (l) the number of shares, if any, that they may repurchase in connection with their repurchase program, (m) unanticipated developments regarding litigation or other contingent liabilities, and (n) other factors discussed under "Item 1A. Risk Factors" in their Annual Report on contour 10-K for the year ended December 31, 2010. The forward-looking statements in this press release and their related earnings conference convoke are made only as of the date hereof and they undertake no responsibility to update publicly any forward-looking statement, even if new information becomes available or other events occur in the future.

    Supplemental Non-GAAP fiscal Measures:

    In this press release and their related earnings conference call, the company intends to provide investors with a better understanding of operating results and underlying trends to assess the company's performance and liquidity. Harte-Hanks evaluates its operating performance based on several measures, including the non-GAAP fiscal measures of (1) free cash flow, defined as net income, plus depreciation and amortization, plus stock-based compensation (tax-effected), less capital expenditures, and (2) EBITDA, defined as net income before interest, taxes, depreciation, and amortization. Harte-Hanks believes that free cash tide and EBITDA are useful supplemental fiscal measures for investors because they facilitate investors' ability to evaluate the operational force of the company's business. Free cash tide and EBITDA, however, are not calculated in accordance with GAAP and they should not live considered substitutes for net income as an indicator of operating performance. A quantitative reconciliation of free cash tide and EBITDA to net income is institute in the tables attached to this release.

    This document may hold trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks® and other names and marks. sum other brand names, product names, or trademarks belong to their respective holders.

    Harte-Hanks, Inc. Consolidated Statements of Operations (Unaudited) Three months ended Twelve months ended December 31, December 31, -------------------------- -------------------------- In thousands, except per partake data 2011 2010 2011 2010 ------------ ------------ ------------ ------------ Operating revenues $ 224,624 $ 235,993 $ 850,765 $ 860,526 Operating expenses: Labor 92,339 97,464 360,836 356,037 Production and distribution 86,272 90,698 326,359 323,217 Advertising, selling, general and administrative 16,831 16,851 66,951 66,792 Depreciation and amortization 5,356 5,871 21,213 23,427 ------------ ------------ ------------ ------------ 200,798 210,884 775,359 769,473 ------------ ------------ ------------ ------------ Operating income 23,826 25,109 75,406 91,053 ------------ ------------ ------------ ------------ Other expenses (income): Interest expense 1,033 722 3,184 2,824 Interest income (61) (64) (249) (200) Other, net (2,077) 596 (1,502) 2,102 ------------ ------------ ------------ ------------ (1,105) 1,254 1,433 4,726 ------------ ------------ ------------ ------------ Income before income taxes 24,931 23,855 73,973 86,327 Income tax expense 10,203 8,251 29,775 32,723 ------------ ------------ ------------ ------------ Net income $ 14,728 $ 15,604 $ 44,198 $ 53,604 ============ ============ ============ ============ Basic earnings per common partake $ 0.23 $ 0.25 $ 0.70 $ 0.84 ============ ============ ============ ============ Weighted-average common shares outstanding 62,817 63,626 63,173 63,616 ============ ============ ============ ============ Diluted earnings per common partake $ 0.23 $ 0.24 $ 0.70 $ 0.84 ============ ============ ============ ============ Weighted-average common and common equivalent shares outstanding 63,200 64,198 63,552 64,139 ============ ============ ============ ============ Harte-Hanks, Inc. Balance Sheet Data (Unaudited) December 31, December 31, In thousands 2011 2010 ------------ ------------ Cash and cash equivalents $ 86,778 $ 85,996 Total debt $ 179,438 $ 193,000 Harte-Hanks, Inc. Business Segment Information (Unaudited) Three months ended Twelve months ended December 31, December 31, ------------------ ------ ------------------- ------ % % In thousands 2011 2010 Change 2011 2010 Change -------- -------- ------ --------- -------- ------ OPERATING REVENUES: Direct Marketing $168,494 $174,758 -3.6% $ 614,270 $601,283 2.2% Shoppers 56,130 61,235 -8.3% 236,495 259,243 -8.8% -------- -------- --------- -------- Total operating revenues $224,624 $235,993 -4.8% $ 850,765 $860,526 -1.1% -------- -------- --------- -------- OPERATING INCOME: Direct Marketing $ 26,640 $ 26,903 -1.0% $ 83,490 $ 86,748 -3.8% Shoppers (67) 887 -107.6% 3,147 15,602 -79.8% general corporate expense (2,747) (2,681) -2.5% (11,231) (11,297) 0.6% -------- -------- --------- -------- Total operating income $ 23,826 $ 25,109 -5.1% $ 75,406 $ 91,053 -17.2% -------- -------- --------- -------- DEPRECIATION AND AMORTIZATION: Direct Marketing $ 3,900 $ 4,403 -11.4% $ 15,424 $ 17,081 -9.7% Shoppers 1,451 1,464 -0.9% 5,771 6,333 -8.9% general corporate expense 5 4 25.0% 18 13 38.5% -------- -------- --------- -------- Total depreciation and amortization $ 5,356 $ 5,871 -8.8% $ 21,213 $ 23,427 -9.5% -------- -------- --------- -------- Reconciliation of Net Income to Free Cash Flow Three months ended Twelve months ended December 31, December 31, --------------------- --------------------- In thousands 2011 2010 2011 2010 ---------- ---------- ---------- ---------- Net Income $ 14,728 $ 15,604 $ 44,198 $ 53,604 Add: After-tax stock-based compensation (Note 1) 695 623 2,993 2,418 Add: depreciation and amortization 5,356 5,871 21,213 23,427 Less: capital expenditures 4,590 4,818 21,034 17,449 ---------- ---------- ---------- ---------- Free cash tide $ 16,189 $ 17,280 $ 47,370 $ 62,000 ---------- ---------- ---------- ---------- Note 1: Pre-tax stock-based compensation expense was $1,177 and $953 for the three months ended December 31, 2011 and 2010, respectively. Pre-tax stock-based compensation expense was $4,988 and $3,908 for the twelve months ended December 31, 2011 and 2010, respectively. Reconciliation of Net Income to EBITDA Three months ended Twelve months ended December 31, December 31, -------------------- -------------------- In thousands 2011 2010 2011 2010 --------- --------- --------- --------- Net Income $ 14,728 $ 15,604 $ 44,198 $ 53,604 Add: Depreciation and amortization 5,356 5,871 21,213 23,427 Interest expense, net and non-operating, net (1,105) 1,254 1,433 4,726 Income tax expense 10,203 8,251 29,775 32,723 --------- --------- --------- --------- EBITDA $ 29,182 $ 30,980 $ 96,619 $ 114,480 --------- --------- --------- --------- EBITDA by Segment: Direct Marketing $ 30,540 $ 31,306 $ 98,914 $ 103,829 Shoppers 1,384 2,351 8,918 21,935 Corporate (2,742) (2,677) (11,213) (11,284) --------- --------- --------- --------- $ 29,182 $ 30,980 $ 96,619 $ 114,480 --------- --------- --------- --------- Harte-Hanks, Inc. Direct Marketing Revenue coalesce (Unaudited) Vertical Markets - Percent of Direct Marketing Revenue Three months ended Twelve months ended December 31, December 31, -------------------- -------------------- 2011 2010 2011 2010 --------- --------- --------- --------- Retail 31% 27% 28% 26% Financial and Insurance Services 11% 12% 13% 13% Technology 24% 26% 24% 27% Healthcare and Pharmaceuticals 11% 15% 10% 13% Other Select Markets 23% 20% 25% 21% --------- --------- --------- --------- 100% 100% 100% 100% ========= ========= ========= =========

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